George Eberstadt

CEO and Founder

George has spent the last 17 years leading companies building social technologies. Prior ventures provided cross-enterprise team collaboration, a B2B marketplace engine, and wearable technologies for conferences and tradeshows. As the founder and CEO of TurnTo, George has been at the leading edge of social commerce from its beginning. Before George’s forays into social technology, he was a strategy consultant at the Boston Consulting Group and a technology policy analyst for the US Congress. George holds an MBA from the University of Chicago and an AB from Harvard.


Jan Vejsada

V.P. of Engineering

Jan has been building advanced web applications for close to 15 years. His experience ranges across advertising, financial services, and publishing industries. Before joining TurnTo, he was a Senior Software Engineer at MyPublisher in New York. Jan’s somewhat eclectic background includes graduate work in Philosophy and Linguistics. He holds a BA from York.

John Swords

V.P. of Product

John has been developing products in the emerging social technology space for more than 17 years. His experience ranges from early pre-Web online systems, e-learning and content syndication to modern social games and mobile applications that utilize advanced augmented reality and location based services. Swords was most recently co-founder and “Ringleader” at Circus, an award-winning technology firm, where he developed first-of-its-kind social applications for brands such as Cisco Systems, Red Bull, American Express, and Kraft Foods. John is a frequent writer and speaker on topics related to his lifelong obsession with computer mediated communications.


Lance Goler

V.P. of Sales

Lance has spent the last 13 years spearheading revenue growth for a variety of emerging technology and digital marketing businesses. His experience spans e-commerce, mobile development, digital media and social marketing, with a focus on helping retailers and brands stay on the cutting-edge. Before joining TurnTo, Lance was the VP of Sales at Tocata (formerly called Revel Touch) where he brought to market a cutting-edge SaaS platform for developing native iOS applications. Outside the office, Lance’s first passion is music; in earlier days he developed numerous outdoor festivals and was a record producer.

Cathie O’Callaghan

Director of Marketing

Cathie joins the team with over 20 years of sales, marketing and project management experience. Most recently, she spent 6 years marketing B2B social commerce solutions at PowerReviews. Before her move to technology, she was a Principal at A Project Partner where she provided services to the sports, travel and entertainment industries.


Eric Clay

Director of Customer Support

Eric joined the team in 2008 with a diverse background, including experience as an academic manager at Kaplan, a research assistant at Washington University Med School, and a Webmaster for an eCommerce apparel and print shop. He has worked closely with every TurnTo customer, delivering hundreds of successful integrations. Eric holds a BA from from the University of Wisconsin-Madison and attended grad school in the Fine Arts at Washington University in St. Louis. Eric, whose passion out of the office is music, resides in Brooklyn with his wife and two rescue dogs.

Cindy Smith, CPA

Chief Financial Officer

Cindy brings more than 20 years of finance and operational management experience focused on establishing and growing early stage companies. Cindy has been the CFO for several VC-backed high tech startups since 1999. She has completed multiple financings and, most recently, two M&A transactions with Frictionless (sold to SAP) and Systinet (sold to Mercury Interactive). From 1990-1999, she worked for Pricewaterhouse Coopers, L.L.P. as a Manager in the Global Risk Management Solutions consulting group and as a Business Assurance Manager. Cindy received her MBA degree from Simmons College, Graduate School of Management and her BA from Lawrence University.

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