Leadership

	George Eberstadt CEO and Founder George has spent the last 14 years leading companies building “social” technologies, from B2B team collaboration to marketplace negotiation systems to face-to-face technologies for conferences. As the founder and CEO of TurnTo, George has been at the leading edge of social commerce innovation since before Facebook’s first offerings in the field. TurnTo’s “Ask Owners” product is now the gold standard in social Q&A for ecommerce. Prior to George’s obsession with social technology, he was a strategy consultant at the Boston Consulting Group and a technology policy analyst for the US Congress. George holds an MBA from the University of Chicago and an AB from Harvard.
	John Rauchenberger V.P. of Engineering John has been building advanced software systems for over a decade. Most recently, he was Vice President, Technology at MyPublisher, an industry leader in custom photo books. He also led development teams as a Senior Technical Architect Consultant at the online divisions of Conde Nast and CondeNet, building such well known names as Epicurious.com, Style.com, and VanityFair.com. Prior to that, he was the Technical Director at Interzone Communications where he drove the enterprise development team in building J2EE systems. John received his BFA from New York University.
	John Swords V.P. of Product John has been developing products in the emerging social technology space for more than 17 years. His experience ranges from early pre-Web online systems, e-learning and content syndication to modern social games and mobile applications that utilize advanced augmented reality and location based services. Swords was most recently co-founder and “Ringleader” at Circus, an award-winning technology firm, where he developed first-of-its-kind social applications for brands such as Cisco Systems, Red Bull, American Express, and Kraft Foods. John is a frequent writer and speaker on topics related to his lifelong obsession with computer mediated communications.
	Cindy Smith, CPA Chief Financial Officer Cindy brings more than 20 years of finance and operational management experience focused on establishing and growing early stage companies. Cindy has been the CFO for several VC-backed high tech startups since 1999. She has completed multiple financings and, most recently, two M&A transactions with Frictionless (sold to SAP) and Systinet (sold to Mercury Interactive). From 1990-1999, she worked for Pricewaterhouse Coopers, L.L.P. as a Manager in the Global Risk Management Solutions consulting group and as a Business Assurance Manager. Cindy received her MBA degree from Simmons College, Graduate School of Management and her BA from Lawrence University.
	Christopher Summers Director of Sales Christopher spent the majority of the last 19 years in enterprise sales and sales management with specific focus on customer acquisition and new market development. Prior to TurnTo, Christopher sold social commerce solutions for both Bazaarvoice and PowerReviews focusing on Brands and B2B solutions. Before his move to social commerce, Christopher served as Regional Vice President for Akorri (now NetApp) and held multiple positions at EMC and Dell. Christopher is a graduate of George Mason University.
	Cathie O’Callaghan Director of Marketing Cathie joins the team with over 20 years of sales, marketing and project management experience. Most recently, she spent 6 years marketing B2B social commerce solutions at PowerReviews. Before her move to technology, she was a Principal at A Project Partner where she provided services to the sports, travel and entertainment industries.