Next generation customer content

Four innovative applications that work beautifully together

  • Ratings & Reviews The classic, now up-to-date
  • Community Q&A The fastest answers, the most sources
  • Visual Reviews™ Even better than a thousand words
  • Checkout Comments™ Micro-reviews from the point of sale
Re-imagined for mobile Tight user profile integration More effective collection
The original community solution The most advanced user experience Answering from experts, brands, fans and your knowledgebase
Unique phone-based capture Feeds site galleries and social media Solves SKU-matching, rights acquisition
3-5x more content than normal reviews Fanatically positive sentiment Useful at every stage of the shopper journey

More ways for your customers to help each other

Capture your customers’ voice at more points in the ownership cycle in words, pictures and videos

More ways to increase conversion and drive traffic

Deliver the right type of customer content to move the shopper forward at every point in the shopping journey

More content variety makes for better insights

Gain deeper understanding of what customers like or dislike, and what motivates them to buy

Uniquely adapted to the changed expectations of today’s shopper


Not just responsive —
fully re-imagined for phones


Image-first, mobile-centric


New formats — easy to create, easy to consume


Two-way dialog uniquely built for
speed and depth

Solve merchandising challenges that Ratings & Reviews alone can’t handle

Fast-Turn Catalogs

Start gathering content the same day products go on sale with Checkout Comments.

Complex Products

Get every possible shopper question answered fast from the most appropriate source with Q&A

Subjective Attributes

Give shoppers the confidence to purchase items they can’t touch or try on with visuals and answers from real product owners


Encourage exploration with social media sharing and landing pages powered by customer visuals and Checkout Comments

...and many more

More retailers and brands are choosing TurnTo

TurnTo is the fastest-growing Customer Content System to the IR500

The other guy
The other other guy
annual web sales
# of retailers

2014–15 GROWTH

Source: Internet Retailer Top 500 Databases, Customer Reviews & Forums category

Meet us in person

Next Event View All

Mobile Shopping

Oct 17 – Oct 19

What people are saying about TurnTo

Sara Ravesi

Director of Digital Marketing, Raymour & Flanigan

Sara Ravesi
TurnTo’s shopper authentication is fantastic! It saves our customers’ time and any frustration in having to re-enter basic information which Raymour & Flanigan already has.

Kevin Ertell

SVP of Digital, Sur La Table

Kevin Ertell
The TurnTo team is extremely professional, responsive, and creative. They’ve developed the best Q&A capabilities in the business as a core platform and then built a great customer review capability, include visual reviews on top of it.

Jason Niklas

Chief Technology Officer, Tiger Fitness Inc.

Jason Niklas
Customer support is always on point… Excellent documentation. Integration guides were simple and easy to follow. Easy to integrate into our e-commerce platform. Only required a few code drops and we were up and running.

Wendy Hofstetter

Sr. Director of eCommerce, JackRabbit

Wendy Hofstetter
We LOVE the checkout comments feature, which allows our customers to tell other runners why they chose the product, even before it shows up on their doorstep.

Josh Himwich

VP and GM, The Bump, XO Group Inc.

Josh Himwich
TurnTo has a passion for both their customers and their product, and it shows in everything they do.

Han Wen

VP of Digital & E-Commerce Americas, Clarins

Han Wen
TurnTo Q&A gets honest and legitimate answers to very specific questions from our shoppers, so the information is extremely relevant. In addition, Checkout Chatter is brilliant. It’s like a post-purchase survey, only better.

Victoria Suto

Ecommerce Manager, KegWorks

Victoria Suto
TurnTo is an all-around great company to work with. We’ve been happy since day one. The implementation was painless and their team was ready and willing to go above and beyond to help get everything right. Every interaction is friendly and helpful. Ongoing support is responsive and friendly. We couldn’t ask for more.

Scott Ekman

GM Ecommerce & VP Marketing, Rockler Companies, Inc.

Scott Ekman
There are a lot of features and functionality built in behind-the-scenes that reduces friction when getting customers to reply to Q&A’s and submit reviews… TurnTo recently added visual reviews to our reviews functionality—and again, it went very smoothly… Not only have we received a lot of customer photos now, our overall review capture rate has increased.
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