TurnTo Networks Launches Visual Reviews, Giving Brands and Retailers a Vibrant New Source of Customer Content
NEW YORK, May 17, 2016—TurnTo Networks, the fastest-growing provider of customer content solutions for top merchants and brands, today announced the general availability of TurnTo Visual Reviews, a new way for shoppers to share photos and videos of the products they buy and love. Visual Reviews joins TurnTo’s suite of innovative products for collecting, understanding, and amplifying the voice-of-the-customer, including Ratings & Reviews, Community Q&A, and Checkout Comments.
Customer-generated visual content is one of the most effective ways online sellers can increase engagement and drive sales. Some studies show that shoppers who interact with customer-generated images are twice as likely to purchase. The uses span the retail spectrum, from selfies in fashion and beauty, to do-it-yourself projects, to unboxing moments, to in-situ images of home goods, and more.
With TurnTo’s Visual Reviews, stores and brands are able to collect more customer-generated visual content, more easily than ever before. The breakthrough is TurnTo’s “visual-first” collection technology designed for mobile devices. TurnTo recognized that, on phones, many shoppers would rather respond to the request to give a review by using the camera than the keyboard. With Visual Reviews, customers can easily submit a “photo that’s worth a thousand words” without having to first type out a review.
Online retailers using this approach are experiencing dramatic results. On Rockler Woodworking, which uses Visual Reviews, 15% of all the customer content they now collect via phones is visual. That’s a collection rate 4X higher than when visuals can only be attached to text reviews.
Further, many customers who start by submitting photos and videos then go on to write a text review, because they have become engaged. On Rockler, the number of text reviews collected on mobile devices went up by 56% after they rolled out Visual Reviews.
TurnTo’s approach also has significant advantages over harvesting images from social media: the retailer automatically obtains the rights to use the images, the images are automatically tagged with the products featured, and the collection runs continuously without the need for hashtag campaigns.
“Customer-generated visual content is a core part of our merchandising strategy,” says Scott Ekman, VP of Marketing at Rockler. “TurnTo’s Visual Reviews makes it easier than we ever thought possible to collect lots of it and use it throughout the shopper journey on our site, from discovery through to the product page.”
“Visual Reviews is yet another way TurnTo is making authentic, positive connections between shoppers that increase sales for brands and stores,” says TurnTo CEO and Founder George Eberstadt. “With our suite of four applications managing four distinctive types of customer-generated content, TurnTo is uniquely able to help sellers solve the hardest merchandising challenges, build community, and get closer to their customers.”
About TurnTo Networks
TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.