Press Release

TurnTo Networks and 500friends Form Strategic Partnership to Boost Brand Loyalty and Revenue for E-Commerce Retailers

Joint Client InkJetSuperStore Wins Customer Engagement Award at NRF 2012

 TurnTo Networks and 500friends today announced a partnership that will—through the integration of TurnTo’s Social Q&A Suite and 500friends’ LoyaltyPlus™ Social Loyalty Platform—drive increased customer loyalty and conversion for e-commerce retailers. The partnership will enable online retailers to encourage onsite engagement and earn additional brand loyalty by providing virtual and tangible rewards to customers for providing answers and referrals to fellow shoppers.

TurnTo’s social approach to Q&A allows shoppers to reliably get trusted product advice from past customers. By emailing shopper questions to people who have actually bought the item, TurnTo quickly delivers multiple social answers to each question.  Most shopper questions receive their first social answer within an hour and five to six social answers within two days. This helps shoppers purchase with confidence, brings past buyers back to the store, produces lots of user-generated content to improve SEO, and off-loads work from the call center.

Integrating TurnTo’s product suite with 500friend’s market leading LoyaltyPlus™ social loyalty platform dramatically increases the submission of user-generated content for participating retailers and capitalizes on the opportunity to build long term relationships with participating customers.  Utilizing rewards as an incentive for customers to ask questions and provide answers and referrals not only increases customer engagement, but also improves search engine visibility, which can result in lower cost customer acquisition.  LoyaltyPlus™ provides retailers with a comprehensive white-label social loyalty solution, including the sophisticated dashboard and analytics needed to accurately measure the impact of the loyalty program against key business metrics.

“In today’s challenging retail environment, it is crucial for e-commerce retailers to have innovative strategies that cultivate customer engagement,” said 500friends CEO Justin Yoshimura. “We are excited to collaborate with TurnTo to provide retailers with a comprehensive, industry-leading solution.”

“Integrating TurnTo’s social engagement tools and 500friends’ loyalty platform is the perfect peanut butter cup—each is valuable on its own, and together they’re even better,” said TurnTo CEO George Eberstadt.  “We’ve already seen great results from our award-winning integration on and are delighted to work with 500friends to bring these benefits to many more leading retailers.”

The first integration of the TurnTo and 500friends solution was implemented by shared client,, a leading online distributor of inkjet cartridges, toner cartridges, and other printer supplies. The program was recently honored with the prestigious 2012 Customer Engagement Award (Category: Social Media Marketing) from the National Retail Federation. Since the program implementation in mid-September 2011, InkJet Superstore has seen a dramatic increase in customer loyalty. Past customers returning to the store to answer questions go on to make another purchase at a rate 50% higher than the store’s already high baseline conversion rate.

”The integration of TurnTo’s Social Commerce Suite with 500friends’ LoyaltyPlus platform has generated significant lifts in the key metrics of our printer ink business,” said Ilan Douek, CEO of InkJetSuperStore. “We couldn’t be more pleased to be the showcase integration for what we believe is a game changing solution for online retailers.”



About TurnTo Networks

TurnTo provides Social Commerce applications for online merchants that enable shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, drives traffic from Facebook and Twitter, brings past customers back, and delivers insights to inform merchandising strategies. The TurnTo Social Commerce Suite is a white-labeled SaaS product that can be integrated in a few hours. Top online retailers including Adorama, GoJane, and KitchenwareDirect, use TurnTo to convert visitors into buyers. More information about TurnTo is available at

 About 500friends, Inc.

500friends’ white label social loyalty platform enables leading e-commerce retailers to increase profits by tracking, rewarding, and recognizing behaviors that matter to their brand, which can range from referring a friend, uploading a product photo on their fan page, to frequent purchasing. The results are increased marketing performance metrics across the board: customer retention, customer acquisition, conversion rates, average order values, and even SERP. The company’s team includes e-commerce experts from, eBillme, RichRelevance, StrongMail, Digitas, IAC/InterActive Corp., Accertify, and Webloyalty. For more information, please visit or email LoyaltyPlus is a registered trademark of 500friends, Inc.