Press Release

Social Commerce Tops Online Retailers Wish List for the Holiday Rush

Online Merchants Tap TurnTo Networks to Bolster On-Site Social Commerce

New York, NY – Social commerce is in demand, if the recent string of online retailers selecting TurnTo Networks in time for the holidays is any indication.  A leader in social commerce, TurnTo Networks today announced four new customers that are deploying their next-generation social shopping tools to increase conversions, strengthen site loyalty and establish a competitive edge during the most social time of the year.

Online retailers that have recently signed on with TurnTo Networks and are already live or will be soon include The Shelving Store (, Emitations (, ChefShop ( and GreekForMe (   Through TurnTo Networks, shoppers on these online stores can now give and receive purchasing recommendations from friends within their social networks without ever leaving their sites.

Au-Co Mai, CEO (and Empress of Bling!) of Emitations, a leading provider of cubic zirconia  and  sterling silver jewelry  said, “I was planning on tackling social commerce in Q1.  But when I learned about TurnTo at the annual summit, it seemed like such a great fit as well as an easy implementation that we decided to move ahead immediately to get the system live in time for the holidays.”

“As the holidays approach, many retailers are buckling down and focusing on monetization,” said George Eberstadt, CEO of TurnTo Networks.  “Retailers understand that the gift giving season is the most social time of the year and providing consumers the power to get advice from the people they trust most generates real competitive advantage.”

The TurnTo Social Commerce Suite was built from the ground up specifically to meet the needs of online retailers.  The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.


About TurnTo

TurnTo provides Social Commerce applications for online merchants.  TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases.  TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.  Internet Retailer 500 companies, including Tabcom (, CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers.  TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at



Leo Tignini
iFluence PR