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TurnTo Upgrades Partnership with Magento to Enhance Customer-Generated Content for Retailers and Brands

May 13, 2019 by Rahul Chadha

NEW YORKMay 13, 2019 — TurnTo Networks, the innovation-leader in Customer-Generated Content solutions like ratings & reviews, community Q&A, photos & videos, and more, today announced its Select Technology partnership with Magento, an Adobe Company, a worldwide leader in cloud digital commerce innovation.

The upgrade of TurnTo’s partnership with Magento to the Select Technology partner level signals the company’s commitment to the Magento ecosystem, and to online merchants powered by the eCommerce platform.

Under the partnership, companies using Magento Commerce will be able to quickly and easily integrate the newest version of TurnTo’s best-in-class voice-of-the-customer platform into their digital storefronts.

“TurnTo’s clients already benefit from higher content collection rates, faster load speeds, easier customization, and simpler maintenance,” said George Eberstadt, CEO and Founder of TurnTo Networks. “Our renewed partnership with Magento and the launch of our newest Magento 2 extension means that retailers using the platform will now have an even easier time taking advantage of our newest products.”

“The team at TurnTo has continued to drive innovation in Customer-Generated Content solutions that our customers leverage to stay ahead of the curve,” said Ryan Murden, Head of Business Development at Magento. “We are pleased to build on our collaboration with TurnTo as a Select Technology Partner and to offer their extension on the Magento Marketplace.”

TurnTo’s partnership with Magento—and its new Magento 2 Extension—gives merchants:

  • An automated catalog sending process that saves eCommerce sites the work of creating custom feeds
  • The sharing of Ratings & Review information for inclusion in Google’s Product Listing Ads (PLAs)
  • The ability to automatically display Customer-Generated Content like product review counts and average star ratings on their storefronts
  • Improved site performance and SEO value through support for dynamically embedded content
  • The ability to include highly rated products via star ratings in guided navigation experiences in Magento 2
  • Advanced integration capabilities, including single sign-on and SKU families for easy sharing of content across item variants

Magento merchants that use TurnTo also benefit from:

  • More Customer-Generated Content though TurnTo’s optimized review collection process
  • An Open Review Syndication network that allows brand and retailer partners to freely share review content with one another
  • Top-notch client support from the highest-rated Customer-Generated Content solutions vendor, according to technology vendor review site G2 Crowd

TurnTo’s Select Technology Partnership with Magento comes on the heels of the release of SpeedFlex™, the newest version of the TurnTo front-end architecture, which offers clients a breakthrough in load speed and in server-side customizability.

With SpeedFlex, the overall size of TurnTo’s JavaScript bundle is over 60% smaller than the bundles from leading competitors.  This reduced size, together with SpeedFlex’s state-of-the-art architecture which minimizes browser workload, delivers a net load time reduction of over 50% compared to these competitors.  Faster loading not only improves customer experience, it improves SEO, resulting in increased organic traffic, especially on smartphones and slower networks.

Further, SpeedFlex gives retailers the ability to customize all aspects of the user experience through server-side configuration files.  This customizability extends to functionality and layout, going far beyond look-and-feel customization through CSS.  The SpeedFlex configuration model also enables user experiences to be tailored by product category even on a single page type and the easy generation of variants for A/B testing.

About TurnTo Networks

TurnTo Networks provides the next generation of customer content solutions to top merchants and brands with a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews™, and Checkout Comments™. TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Nine West, and Carhartt rely on TurnTo for their customer-voice programs.

New SpeedFlex™ Widget Architecture Gives Retailers and Brands a Breakthrough in Performance and Ease of Customization

May 2, 2019 by Rahul Chadha

NEW YORKMay 2, 2019 TurnTo Networks has announced the release of its new SpeedFlex™ widget architecture, supporting its full Customer-Generated Content suite of Ratings & Reviews, Community Q&A, Visual Reviews™, and Checkout Comments™. SpeedFlex™ combines the lightest, fastest-loading widget components with a server-side customization model that gives full control over layout and functionality as well as look and feel.

With SpeedFlex™, eCommerce sites no longer face a trade-off between a slow-loading but easy widget implementation, or a fast-loading but time consuming API project. Now, brands and retailers can have the best of both approaches: customer experiences that are uniquely tailored to their brand and product categories, a quick implementation with minimal effort, and fast page loads that improve conversion rates and deliver meaningful search engine optimization (SEO).

An architecture designed for speed

Compared to the other leading enterprise customer content platforms, TurnTo’s SpeedFlex™ provides a JavaScript bundle that is one half to one quarter the size and is parsed, evaluated, and executed by the browser 2-3 times faster.

To achieve these performance levels, TurnTo wrote the SpeedFlex™ code from the ground up using the most modern and efficient reactive JavaScript to deliver a full enterprise feature set in the smallest package. Speed is further improved through a configuration model that loads only the exact code needed for each page and the replacement of heavy sprite graphics with vector SVG images.

Page load speed is an important factor for conversion rates and for SEO. Making web pages load faster can reduce abandonment rates by 20%. And with its recent “Speed Update,” Google’s search ranking algorithm now privileges fast loading pages, especially on mobile.

Since product reviews, Q&A, and customer-generated photos are some of the heaviest components on ecommerce sites, the speed improvements provided by SpeedFlex™ can make a significant difference to overall site performance.

Unique customer experiences without API work

SpeedFlex™ enables online stores to easily tailor not only look-and-feel but also layout and even functionality without resorting to time-consuming API work. With TurnTo’s unique new architecture, configurations of all aspects of design and information architecture are composed server-side and dynamically loaded to the production environment. Configurable breakpoints ensure optimized display on all device types from a single theme definition. With this approach:

  • Changes made to the configuration appear immediately on the site without the need to edit code on the page itself
  • A single page type can support multiple design theme variants for A/B testing
  • The functions and experience provided to the shopper can vary depending on the category of the product

Bliss sees dramatic performance improvements

When skincare brand Bliss switched to TurnTo and implemented SpeedFlex™ on www.blissworld.com, the file size and load time of their product reviews components decreased to less than half of what they were before.

“We’ve been highly satisfied with our switch to TurnTo,” said Karilyn Anderson, VP of Digital at Bliss. “With TurnTo’s SpeedFlex™ architecture, we were able to easily achieve a highly customized layout and look exactly tailored for our brand, while at the same time significantly improving our site performance.”

“SpeedFlex™ is not only the highest-performance widget platform for enterprise-scale ecommerce sites today, it’s the foundation for our vision of bespoke customer experiences, going forward,” said George Eberstadt, TurnTo’s Founder and CEO, said. “In today’s competitive world, one-size-fits-all is not a winning strategy; brands and stores have to differentiate and deliver unique, compelling experiences. SpeedFlex™ enables the rapid innovation that leads to real business advantage for our customers.”

ABOUT TURNTO NETWORKS

TurnTo provides the next generation of customer content solutions to top merchants and brands with a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews™, and Checkout Comments™. TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Nine West, and Carhartt rely on TurnTo for their customer-voice programs.

TurnTo is the fastest growing customer-generated content provider to the IR 500 for the 3rd year in a row

August 21, 2018 by Sven Tarantik

TurnTo passes competitors to become #2 in the “Customer Reviews & Forums” category, as measured by Internet Retailer

New York, NY: In Internet Retailer’s 2018 survey, TurnTo increased the number of “IR 500” brands and retailers using its customer-generated content solutions by 18%.   The other enterprise vendors in the category had a net reduction over 10% each in customer count.  With major customer wins at the top of the IR 500 over the last year, TurnTo also increased the sales volume it supports within this population by 57%, while increases by the other vendors in the category were all less than 10%.  With this growth, TurnTo has now passed competitors to become the #2 vendor within this category measured both by customer count and by sales volume supported (3 times that of the #3 vendor).

 

Brands and retailers choose TurnTo for a wide range of reasons: the performance of the platform in collecting more product reviews, the unique Open Review Syndication engine, unrivaled related applications like Community Q&A, Visual Reviews™, and Checkout Comments™.  Additionally, the ease and flexibility of implementation, plus the power of the platform’s back-end, and the ability to support global organizations makes TurnTo the optimal choice.

George Eberstadt, TurnTo CEO, said, “Even though ratings & reviews have been around for a while, we still see great opportunities for innovation.  As a result, brands and retailers looking for competitive advantages are finding them with TurnTo.  These new Internet Retailer figures are telling the tale.”

About TurnTo Networks: TurnTo provides the next generation of customer content solutions to top merchants and brands with a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews™, and Checkout Comments™.  TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

Released on PR Newswire, August 21, 2018

TurnTo Networks Selected by Xplorex IT Magazine as one of The 10 Best Retail Solution Providers for 2018

July 10, 2018 by Sven Tarantik

TurnTo Networks awarded the Xplorex IT’s 10 Best Retail Solutions for expertise in providing solutions for the retail industry.

June 29th, 2018 –  TurnTo Networks has been chosen by Xplorex IT (www.xplorexit.com) – Enterprise Technology Magazine as one of the 10 Best Retail Solution Providers in 2018. The honor was awarded based on an evaluation of TurnTo’s full suite of customer-generated content solutions.  The selection panel noted that TurnTo stood out for the ability to provide retailers and brands with bespoke customer-content solutions.  In today’s hyper-competitive environment, retailers can’t win with one-size-fits-all strategies.  TurnTo’s products enable online sellers to deliver customer experiences uniquely tailored to their brand values and merchandise lines.

Xplorex award winners are selected by a panel of experts and members of Xplorex IT’s Editorial board to recognize and promote technology entrepreneurship.

Adam Goldstein, Managing Editor of Xplorex IT said, “TurnTo has been on our radar for some time and we are happy to showcase them this year because of their continued excellence in delivering top-notch technology-driven solutions,”

Sven Tarantik, TurnTo’s VP of Marketing said, “Today, more than ever, innovation is the key to success in retail.  As the innovation leader in the customer content space, TurnTo has established ourselves as the partner of choice for brands and stores looking for an edge.  We are honored that Xplorex has chosen to recognize this with this award.”

Read the article here

About TurnTo Networks

TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of four innovative products that seamlessly work together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of different types, delivering greater conversion lift, better SEO, and deeper merchandising insights.

About Xplorex IT

Enterprise technology magazine and research company with a focus on exploring the best technology solutions and service providers in the marketplace. Xplorex IT constantly endeavors to identify “The Best” in a variety of areas important to tech businesses. Through research, nominations and consultations with industry leaders, our research and Editorial board chooses the best in different domains. This is a listing of the 10 Best Retail Solution Providers – 2018.

Good Turns Celebrates its First Anniversary, Encouraging Acts of Kindness in Everyday Situations

November 29, 2017 by Sven Tarantik

TurnTo’s Good Turns initiative, highlighting stories of selfless generosity and everyday heroes, marks one year of inspiring people to make a positive impact on others

NEW YORK, November 29, 2017TurnTo Networks, the provider of next-generation customer content solutions, is celebrating the first anniversary of its Good Turns initiative, highlighting everyday acts of kindness and generosity.  Since its inception a year ago, Good Turns has published over 50 original stories of individuals doing thoughtful, helpful things for strangers while expecting nothing in return.

“The point of Good Turns is to celebrate small acts of generosity and, through that, encourage more of them,” said George Eberstadt, CEO of TurnTo Networks. “Our software products make it easy for people to help each other by giving feedback on the products they’ve bought and answering questions from other shoppers. We often get asked why anyone takes the time to do this, even when there is no incentive. The answer is simple: the world is filled with people who are happy to help others just because they can. We wanted to celebrate this spirit of selflessness and encourage it more broadly, beyond just shopping, so we created the Good Turns initiative. I think everyone at TurnTo is proud of Good Turns, because it’s really about taking the good we’re already trying to do through our work and amplifying it way beyond where we could otherwise reach.”

The Good Turns blog launched the week of Thanksgiving 2016 with the inspiring story of a local man from Michigan who spends his Thanksgiving evenings and Black Fridays giving back to retail workers by purchasing coffee and donuts, and then delivering them to those working during those busy holidays. What began as a small operation for him in 2011 has since grown, where he now raises money to take his Good Turn across the community – while donating leftover money to the local food bank. Since the time of that first post, stories have published weekly, including: a furniture and cabinet maker building tiny shelters for the homeless; a cryptocurrency company raising more than $100,000 for aid following earthquakes in Mexico; a San Francisco resident giving a caffeinated good turn to the men and women in blue; and PlushBeds mattress company, a customer of TurnTo’s, which donated organic mattresses, pillows, sheets and comforters to a mother with children in need of toxin-free sleeping solutions.

“At PlushBeds, we handmake mattresses from all-natural organic materials, but our mission as an organization goes much deeper than that,” said Michael Hughes, CEO of PlushBeds. “When we had the opportunity to help a mother in need, it was a no brainer for us. And through our business partnership with TurnTo, we were able to share that story with a larger audience in hopes of inspiring them to consider how their own acts of generosity can make an impact. This ripple effect of people helping people is why we are proud to take part in the Good Turns initiative.”
As the Good Turns initiative continues to grow in 2018, TurnTo encourages its readers to submit stories of a time thy’ve been on either end of a good deed, or if they know anyone who has.
For more information on TurnTo Networks, visit turntonetworks.com.

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About TurnTo Networks

TurnTo provides the next generation of customer content solutions to top merchants and brands. With a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

Media Contact for TurnTo Networks:

Nathan Mellor

LEWIS

(781) 418-2410

turnto@teamlewis.com

TurnTo Introduces Free Product Review Syndication Between Brands and Merchants

September 25, 2017 by John Swords

TurnTo Networks, the provider of next generation customer content solutions, has announced that its groundbreaking Open Review Syndication network will now be available at no cost to brands that are providing product review content to the network or to merchants using the TurnTo Customer Content Platform to display these reviews.  Merchants using other review platforms can also access the full TurnTo syndication network for a modest service fee.  Unlike other services that charge brands hidden or explicit fees to syndicate reviews or require that brands use particular technology platforms, the TurnTo network accepts reviews from any brand –  without cost or technology limitations.  TurnTo’s fully open approach means that merchants using TurnTo have access to more syndicated product reviews from a wider range of brands. In a recent case study, a merchant that switched to TurnTo was able to double the number of syndication sources, while increasing its volume of syndicated reviews by 250%.

Syndication is a highly effective way for online merchants to increase the volume of product reviews they display. For many merchants, more of the product reviews they display come from their brand partners than are gathered from their own customers.  Syndication is also an important part of new product introductions, as brands frequently gather product reviews through pre-release seeding programs and want these reviews to be available to shoppers everywhere as soon as the new products go on sale.  Since higher review volume is proven to drive more sales, syndication has become a must-have component of a complete user-generated content strategy for both brands and merchants.

With today’s announcement, TurnTo is coupling its unique Open Review Syndication technology, which enables brands to share their reviews with zero technical integration and get set up in just a few days, to a no-cost pricing model, making it effortless for brands to participate.  TurnTo has even made it effortless to get started: brands can simply go to http://www.turntonetworks.com/syndication-brands/ to sign up or to find further information.  Merchants using TurnTo’s Customer Content Suite are automatically plugged in to TurnTo’s Open Syndication Network, while other merchants can access it through easy-to-use feeds and APIs.

“Making syndication free to brands doesn’t just save them money, it changes the whole syndication equation,” said George Eberstadt, CEO of TurnTo.  “By removing all of the friction that keeps brands from participating – cost and technical – we are expanding our syndication network to include the greatest number of content sources.  This means that merchants using the TurnTo network have access to the largest volume of syndicated reviews from the greatest number of brands.  Further, free syndication is beneficial for the relationship between merchants and their suppliers; by using TurnTo, merchants remove a cost burden from their brand partners.”

Flow of content from brands and manufacturers to merchants

“TurnTo’s approach to syndication really has been effortless for us.  We were able to provide our product reviews to our merchants in the TurnTo network with zero integration, and they had us up and running in just a few days, even though we use a different reviews platform.  With no cost and no long-term commitment, this is a great approach,” said Mike Oppor, Manager of eCommerce Sales at Robert Bosch Tool Corporation.

TurnTo’s field-proven UGC platform enjoys the industry’s highest customer satisfaction. The suite is comprised of four advanced products that help retailers and brands increase customer engagement, including: Ratings and Reviews, Community Q&A, Visual Reviews and Checkout Comments. Its broad range of applications and features handle the hardest customer content challenges for every type of eCommerce business, also effectively addressing the expectations of today’s shoppers. TurnTo delivers more content with less work, ensuring maximum authenticity, conversion lift, search engine optimization (SEO) and merchandising insights.

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About TurnTo Networks

TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

 

Media Contact for TurnTo Networks:

Nathan Mellor

LEWIS

(781) 418-2410

turnto@teamlewis.com

TurnTo Achieves Milestone of 10 Millionth Checkout Comment Collected, Illustrating the Popularity of this Unique Micro-Review Format

August 30, 2017 by John Swords

NEW YORK, August 30, 2017TurnTo Networks, developer of next-generation customer-generated content (CGC) solutions, today announced it has reached a significant milestone with the collection of its 10 millionth Checkout Comment™, generated by the company’s unique and powerful “micro review” system. The Checkout Comments application gives retailers and brands the ability to capture powerful, concise and overwhelmingly upbeat customer sentiment directly from the order confirmation page, in response to the question “why did you choose this?” This unique customer voice format can be used to enhance every step of the customer journey and influence sales.

In June, TurnTo released results from a study of more than 1,000 U.S. consumers who bought online in the previous 12 months, with 90 percent reporting that user-generated content (UGC) influences their decision to make a purchase, outranking all other forms of marketing – including email and search. Checkout Comments encourages customers to submit content during the order submission process when the post-purchase euphoria is high. This enables retailers and brands to collect upbeat commentary that complements traditional longer-form ratings and reviews or Q&A content to showcase on product pages and mobile devices and to ultimately influence sales.

“People respond to direct, concise human feedback, making Checkout Comments a unique way for consumers to connect by getting to the heart of purchase motivation,” said George Eberstadt, CEO of TurnTo. “This milestone of 10 million Checkout Comments shows how well received this content type is for customers and how effective it is for retailers.”

Checkout Comments fulfills distinct functions and closes marketing gaps for online retailers across industries – from apparel to beauty to hardware – by enabling the quick collection and sharing of positive “social proof” into the top of the conversion funnel. Through TurnTo’s Checkout Comments, customers are more likely to submit customer content due to ease of submission on the order confirmation page, empowering retailers to quickly build a content stream that showcases sales momentum. For products that have not had time to collect longer form ratings and reviews or other user generated content because it requires receipt and use of the item – a particular issue in fast inventory turn categories – Checkout Comments delivers immediate customer generated content to support sales and stimulate greater catalog awareness.

A real-time showcase of Checkout Comments being created across TurnTo’s retailer network can be experienced by visiting: http://whyibought.com.

An additional feature of Checkout Comments is the powerful data it yields about consumers and shopping behaviors. Upon reaching the 10 million comment milestone, TurnTo analyzed content from the first half of 2017 (more than one million Checkout Comments) to gain insight into purchasing behavior that marketers can apply to content strategies. Topline findings of the analysis include:

TurnTo’s proven UGC platform has earned the industry’s highest customer satisfaction. The suite is comprised of four advanced products that help retailers increase customer engagement, including: Ratings and Reviews with the first open network for syndication, Community Q&A, Visual Reviews and Checkout Comments. Its broad range of applications and features handle the hardest customer content challenges for every type of eCommerce business, effectively addressing the expectations of today’s shoppers. TurnTo delivers more content with less work, ensuring maximum authenticity, conversion lift, search engine optimization (SEO) and merchandising insights.

TurnTo Introduces First Truly Open Network to Dramatically Change Product Ratings and Reviews Syndication

May 31, 2017 by John Swords

NEW YORK, May 31, 2017 – TurnTo Networks, the provider of next generation customer content solutions, today introduced the first truly open network for syndication of product ratings and reviews (reviews) between brands and online retailers. Through TurnTo’s Open Review Syndication, retailers can now import and display product reviews from any brand partner, regardless of the collection and management platform the brand uses. For retailers, this open approach can greatly increase the number of brands participating in their syndication programs and drive review volume, while relieving their partners of steep syndication “network access fees” charged by closed networks.

Syndication is a highly effective way for retailers to quickly increase the volume of product reviews they display. Brands, typically first to collect this valuable user generated content (UGC), are eager for retailers to feature these on their eCommerce sites. By sharing their reviews with their distribution partners, brands can help products stand out and sell better, as higher review volumes have been proven to increase sales.

Until now, such syndication was only possible through closed networks. This approach requires both the brands providing the reviews and retailers receiving them to use the same platform or platforms which have a formal agreement for exchanging content. Those using other platforms are blocked out of the exchange, and in-network brands are charged hefty fees by their platform provider for “network access.”

Through Open Review Syndication, any brand can now provide product reviews to retailers with TurnTo’s Customer Content Suite, regardless of the collection and management platform they use. No technical integration is necessary, and brands can have reviews added to the TurnTo network and displayed on partner eCommerce sites within a day or two. Retailers view and manage their syndicated content from within the TurnTo dashboard for complete moderation control and reporting insights. TurnTo also provides API access so merchants using other platforms – typically legacy home-built systems – can benefit from product review syndication for the first time, as well.

“Closed syndication networks don’t make any sense. It’s like a grocery store hiring someone to set up their end-of-aisle displays, only the person then sells that premium shelf space to soda companies and pockets the money,” said George Eberstadt, CEO of TurnTo. “TurnTo’s Open Review Syndication is built around a different model. The content belongs to the brands – they should be able to share it to help their retailers. The network belongs to the retailers – they should be able to display reviews from any brand that wants to share. Our job is to make it easy for the two to work together.”

CPO Commerce, which sells power tools from all the major brands, switched to TurnTo’s Open Review Syndication and experienced powerful gains. Previously, the retailer used a closed network, and because many of the brands and manufacturers whose products CPO sells were not on an in-network platform, they missed out on the syndication of potential reviews, disappointing vendors who wished to participate but couldn’t. With TurnTo’s technology, CPO more than doubled the number of brands from which they received syndicated content, while increasing the total number of reviews displayed by more than 250 percent.

TurnTo’s field-proven UGC platform enjoys the industry’s highest customer satisfaction. The suite is comprised of four advanced products that help retailers and brands increase customer engagement, including: Ratings and Reviews, Community Q&A, Visual Reviews and Checkout Comments. Its broad range of applications and features handle the hardest customer content challenges for every type of eCommerce business, also effectively addressing the expectations of today’s shoppers. TurnTo delivers more content with less work, ensuring maximum authenticity, conversion lift, search engine optimization (SEO) and merchandising insights.

For further information, please visit https://www.turntonetworks.com/syndication.

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About TurnTo Networks

TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

Media Contact for TurnTo Networks:

Marty Querzoli

LEWIS

(781) 418-2433

turnto@teamlewis.com

TurnTo’s New Inbox Submission Dramatically Increases Collection of Product Ratings & Reviews for Online Retailers

May 15, 2017 by John Swords

NEW YORK, May 15, 2017 /PRNewswire/ — TurnTo Networks, the fastest-growing provider of customer-generated content solutions, today unveiled Inbox Submission, a streamlined way to capture “the voice of the customer.” The technology enables merchants and brands to increase collection of user generated content (UGC) such as product ratings and reviews as much as 200 percent overall, even more on mobile devices, by eliminating friction in the submission process.

“Ratings and reviews are a critical part of our eCommerce business,” said Anna Cole, Director of eCommerce Operations, User Experience and Merchandising at Carhartt, America’s premium workwear brand since 1889. “From one day to the next, Inbox Submission tripled the number of reviews we were collecting, and that was starting from a baseline we were already happy with. These are the type of gains that drive sales, and it’s also the kind of breakthrough innovation we’ve come to expect from TurnTo.”

Most product ratings and reviews are submitted by customers in response to an email request sent by a merchant, so a high response rate is critical to the success of the program. By presenting the review form within an email, rather than requiring a user click through to launch a web page, Inbox Submission removes friction from the collection process. This additional ease greatly increases the completion rate, particularly on mobile devices.

About two-thirds of all recipients today are opening ratings and reviews requests with an email client that works with Inbox Submission. With that factored in, TurnTo customers are experiencing an overall collection increase of 50-200 percent with Inbox Submission, even more when a recipient is using a mobile device. For the remaining email clients that don’t allow embedded forms, TurnTo’s technology seamlessly presents a standard review request email instead.

Inbox Submission not only results in greater response, it can dramatically improve average star ratings.  When there are barriers to review submission, the shoppers determined to overcome them are disproportionately the unhappy ones. Satisfied customers are more likely to simply abandon the process if it becomes tedious. In a case study involving cooking retailer Sur La Table, streamlining collection flow not only tripled review volume, it increased average star ratings across the full product line from 4.1 to 4.5 – a massive uptick. Since these ratings appear alongside products on Google and other search engines, such an improvement increases traffic to the site and raises conversion rates.

“The value that stores and brands get from their product reviews program is directly related to the number of reviews they collect,” said George Eberstadt, CEO of TurnTo. “Double the number of reviews you collect and you nearly double the conversion lift, SEO benefit and insight value. While Inbox Submission is just one piece of a complete customer content solution, it multiplies the value of all the other pieces. We are proud to once again introduce such an important advancement to the market.”

TurnTo’s field-proven UGC platform enjoys the industry’s highest customer satisfaction. The suite is comprised of four advanced products that help retailers increase customer engagement, including: Ratings and Reviews, Community Q&A, Visual Reviews and Checkout Comments. Its broad range of applications and features handle the hardest customer content challenges for every type of eCommerce business, also effectively addressing the expectations of today’s shoppers. TurnTo delivers more content with less work, ensuring maximum authenticity, conversion lift, search engine optimization (SEO) and merchandising insights.

Inbox Submission is available immediately. The solution works out-of-the-box with TurnTo’s built-in email delivery service and most third-party email service provider partners (including SendGrid, SparkPost, Responsys, and SailThru; and we’re constantly seeking out opportunities to integrate our solution with new email service providers). Integration is easy for businesses already using TurnTo and is built into the deployment process for those newly implementing its technology. Pricing is available on request.

For further information, please visit www.turntonetworks.com.

About TurnTo Networks
TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

Media Contact for TurnTo Networks:
Marty Querzoli
LEWIS
(781) 418-2433
turnto@teamlewis.com

TurnTo Introduces the Third Generation of Checkout Comments

August 16, 2016 by John Swords

Advanced Features Deliver More Micro-Reviews, Make Them More Valuable to Shoppers and Marketers

NEW YORK, August 16, 2016—TurnTo Networks today announced the general availability of the third generation of its breakthrough Checkout Comments application for collecting fast customer feedback for online retailers.

Invented by TurnTo four years ago and in use on hundreds of online store sites, the Checkout Comments application asks the buyer “Why did you choose this” right at the moment of purchase—on the order confirmation page. With none of the delay in content collection that traditional product reviews face, Checkout Comments are ideal for bringing the voice of the customer into the shopper journey on new items, and the application is especially powerful for fast-turn catalogs. Further, with a point-of-view focused on purchase motivation rather than product evaluation, Checkout Comments provides unique insight that’s of great value to merchandising and marketing teams.

The third generation of TurnTo’s solution provides multiple features not found elsewhere, including flexible, attractive widgets for featuring this content on product pages, category pages, and pinboard-style landing pages; utilities for easy content collection and display on mobile devices; feeds and APIs for showing comment counts throughout the site navigation to signal item popularity; and a configurable tagging model to add structure to this content for advanced analytics.

“Checkout Comments have been of great value to our business,” says Kevin Ertell, SVP of Digital at Sur La Table. “They solve the problem of slow review build-up on items that are new to our catalog, and the large volumes we get provide a signal to shoppers of the popularity of all the items we sell. The pinboard, which we call Cart Talk, provides a great product discovery experience and is the single highest-converting link off our home page. The comments customers make at the height of their interest in a product are pure gold, and the insights we get from this content type have become indispensable to our marketing and merchandising teams.”

George Eberstadt, CEO of TurnTo observes, “Checkout Comments is one more example of TurnTo’s innovation leadership in the customer content space, along with our invention of community answering for shopper Q&A, the visual-first model for collecting photos and videos, instant answers with knowledge base integration, and now our open review syndication offering. With the broadest vision for the role of customer content in the shopper journey, we’re better able to provide retailers and brands with advanced tools that deliver competitive advantage.”

Retailers and brands interested in learning more can meet with TurnTo at the eTail East conference in Boston this week in booth #415, or can arrange a briefing by visiting turntonetworks.com or emailing sales@turnto.com.

About TurnTo Networks

TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

 

TurnTo Networks Launches Visual Reviews, Giving Brands and Retailers a Vibrant New Source of Customer Content

May 17, 2016 by John Swords

NEW YORK, May 17, 2016—TurnTo Networks, the fastest-growing provider of customer content solutions for top merchants and brands, today announced the general availability of TurnTo Visual Reviews, a new way for shoppers to share photos and videos of the products they buy and love. Visual Reviews joins TurnTo’s suite of innovative products for collecting, understanding, and amplifying the voice-of-the-customer, including Ratings & Reviews, Community Q&A, and Checkout Comments.

Customer-generated visual content is one of the most effective ways online sellers can increase engagement and drive sales. Some studies show that shoppers who interact with customer-generated images are twice as likely to purchase. The uses span the retail spectrum, from selfies in fashion and beauty, to do-it-yourself projects, to unboxing moments, to in-situ images of home goods, and more.

With TurnTo’s Visual Reviews, stores and brands are able to collect more customer-generated visual content, more easily than ever before. The breakthrough is TurnTo’s “visual-first” collection technology designed for mobile devices. TurnTo recognized that, on phones, many shoppers would rather respond to the request to give a review by using the camera than the keyboard. With Visual Reviews, customers can easily submit a “photo that’s worth a thousand words” without having to first type out a review.

Online retailers using this approach are experiencing dramatic results. On Rockler Woodworking, which uses Visual Reviews, 15% of all the customer content they now collect via phones is visual. That’s a collection rate 4X higher than when visuals can only be attached to text reviews.

Further, many customers who start by submitting photos and videos then go on to write a text review, because they have become engaged. On Rockler, the number of text reviews collected on mobile devices went up by 56% after they rolled out Visual Reviews.

TurnTo’s approach also has significant advantages over harvesting images from social media: the retailer automatically obtains the rights to use the images, the images are automatically tagged with the products featured, and the collection runs continuously without the need for hashtag campaigns.

“Customer-generated visual content is a core part of our merchandising strategy,” says Scott Ekman, VP of Marketing at Rockler. “TurnTo’s Visual Reviews makes it easier than we ever thought possible to collect lots of it and use it throughout the shopper journey on our site, from discovery through to the product page.”

“Visual Reviews is yet another way TurnTo is making authentic, positive connections between shoppers that increase sales for brands and stores,” says TurnTo CEO and Founder George Eberstadt. “With our suite of four applications managing four distinctive types of customer-generated content, TurnTo is uniquely able to help sellers solve the hardest merchandising challenges, build community, and get closer to their customers.”

About TurnTo Networks

TurnTo is the fastest-growing provider of customer content solutions to top merchants and brands. With a unique suite of 4 innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments – TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.

TurnTo Networks Unveils New Look, Expanded Customer Content Services for Retailers

January 20, 2016 by John Swords

NEW YORK, January 20, 2016—TurnTo Networks Inc., the fastest-growing customer content solution provider, today unveiled an upgraded suite of four essential services for online retailers, along with a new logo and modernized corporate identity.

The new TurnTo Suite includes four advanced services to help retailers increase customer engagement:

  • Ratings and Reviews. TurnTo brings the classic application up-to-date with deep customer-profile integration, streamlined review collection, advanced visual and mobile capabilities, modernized moderation, an unrivaled API, and lots more.
  • Community Q&A. TurnTo Community Q&A delivers the fastest answers to the most types of shopper questions from the best sources. Only TurnTo combines active community answering, powerful workflow for staff and brand answers, and integration to stores’ existing knowledge bases.
  • Visual Reviews. Retailers can activate a totally new, mobile-centric approach to collecting customer-generated images and videos of their products in use.
  • Checkout Comments. By gathering micro-reviews from customers at the point of purchase, Checkout Comments generate 3 to 5 times more posts than traditional product reviews, with uniformly positive sentiment, starting the first moment a product goes on sale.

TurnTo clients now have available the broadest range of customer content types, which means more content overall, driving bigger conversion lift, better SEO, stronger customer relationships, and deeper insights into what customers are really thinking.

“The TurnTo Suite is the next evolution of customer interaction, built for where online retail is going,” said TurnTo Chief Product Officer John Swords. “Our clients want to increase mobile engagement, obtain more customer content for fast-turn catalogs, and secure visual content with appropriate permissions and accurate product data. Our new offerings do all this and more to meet the needs of future-focused retailers.”

At the same time, TurnTo launched a new logo, identity, and website to emphasize the company’s innovation leadership in customer content.

“TurnTo’s new look reflects both the amazing pace of innovation we are bringing to the market and our mission of enabling positive connections between real people at the stores where they shop,” said TurnTo CEO and Founder George Eberstadt.

About TurnTo Networks

TurnTo Networks serves online retailers and their customers with an industry-leading suite of customer engagement tools, including Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments. With enterprise-grade tools and innovative features, TurnTo ensures shoppers see great content from real product owners, store staff, brand reps, and fan-sourced experts. Leading brands and retailers use TurnTo’s tools to improve conversion rates, increase customer satisfaction, generate high volumes of unique content for SEO, reduce call center inquiries, and learn valuable merchandising insights. TurnTo is the fastest-growing provider of online review services to the Internet Retailer Top 500. More information is available at www.turntonetworks.com.

TurnTo Is The Fastest-Growing UGC Solution Provider to the IR500

May 28, 2015 by John Swords

Leading Online Retailers Are Switching to TurnTo

New York, NY (May 28, 2015): According to the newest data from the leading trade publication, Internet Retailer, TurnTo Networks Inc. is the fastest-growing user-generated content (UGC) solution provider to the “IR500” – the top 500 online retailers in North America.

Of the top three solution providers in Internet Retailer’s “Customer Reviews and Forums” category, only TurnTo showed significant growth from the 2014 tally to 2015. The number of top 500 retailers using TurnTo grew by 60% during the period, while the number using the other two declined 3% and 56% respectively.

Measured by the annual web sales of the retailers served, the results were even more dramatic. TurnTo grew 199% during the period, while one of the others grew only 2% and the other declined 22%. Additionally, the Internet Retailer 2015 research shows that almost two-thirds of the annual web sales of one of the others is represented by a single customer. Excepting this, TurnTo would rank second in this Internet Retailer category by a wide margin.“We are pleased to be recognized as a leading provider of user-generated content solutions for top online retailers” said George Eberstadt, CEO of TurnTo Networks. “The market has been eager for a fresh, enterprise-grade alternative for Product Ratings & Reviews, and for faster, more effective innovation in related products like Community Q&A. Our focus on product innovation and individualized customer service seems to be just what many stores and brands are looking for.”

Data from the IR500 survey by Internet Retailer are available at www.top500guide.com.

About TurnTo Networks

TurnTo provides the top-performing Community Q&A system, along with state-of-the-art Ratings & Reviews. With the most powerful engine for delivering answers from real product owners, store staff, brand reps, fan-sourced experts, and a store’s help center, TurnTo ensures the full range of shopper questions get great answers fast. Leading brands and retailers, including Saks, Sur La Table, L’Oreal USA, the Vitamin Shoppe, and Newegg use TurnTo’s tools (Q&A, Ratings & Reviews and Checkout Chatter) to improve conversion rates, increase customer satisfaction, and generate lots of unique content for SEO, while reducing call center inquiries and providing valuable insights. More information about TurnTo is available at www.turntonetworks.com.

TurnTo Launches Product Ratings & Reviews to Complement Leading Community Q&A Solution

December 3, 2014 by John Swords

TurnTo Networks, known for the top-performing Community Q&A solution that helps brands and retailers provide shoppers with human-powered answers, announces the availability of Product Ratings & Reviews. Now, stores and brands can get both Active Outreach™powered Q&A and enterprise-grade Ratings & Reviews from a single vendor.

TurnTo Ratings & Reviews is state-of-the-art, providing fully responsive design, a customizable look and feel, in-line SEO, multiple rating dimensions (such as fit sliders), user profiles, syndication, the Google product ratings feed, built-in review request emails, advanced content reporting, true single sign-on, the most powerful content filters available, and the scalability to handle multi-million SKU catalogs. Plus, TurnTo Ratings & Reviews is beautifully integrated with TurnTo Q&A, increasing both the usefulness of a store’s user-generated content and the quantity produced.

Switching to TurnTo Ratings & Reviews is straightforward; even advanced integrations take less than a month, with all existing content carried over.

“We wanted to switch to TurnTo for their advanced Community Q&A for over a year, but we didn’t want to increase the number of vendors we work with”, said Kevin Ertell, SVP, Digital at Sur La Table. “So when TurnTo introduced Ratings & Reviews, it was an easy choice. We went from contract to live with both reviews and Q&A in 3 weeks, including porting over all our existing content. Both TurnTo’s technology and their team have been outstanding.”

“The demand for us to provide a Ratings & Reviews product has been huge,” said George Eberstadt, TurnTo CEO. “Some stores are looking for a fresh alternative to the existing reviews vendors. Others want our best-of-breed Q&A along with the simplicity of an integrated UGC suite. TurnTo Ratings and Reviews satisfies both.”

About TurnTo Networks
TurnTo provides the top-performing Community Q&A system, along with state-of-the-art Ratings & Reviews. With the most powerful engine for delivering answers from real product owners, store staff, brand reps, fan-sourced experts, and a store’s help center, TurnTo ensures the full range of shopper questions get great answers fast. Leading brands and retailers, including Saks, Sur La Table, L’Oreal USA, the Vitamin Shoppe, and Newegg use TurnTo’s tools (Q&A, Ratings & Reviews and Checkout Chatter) to improve conversion rates, increase customer satisfaction, and generate lots of unique content for SEO, while reducing call center inquiries and providing valuable insights. More information about TurnTo is available at www.turntonetworks.com.

TurnTo Networks Media Contact
Michael K. Tran
646-791-3638
michael@turnto.com

TurnTo Partners with Needle to Provide On-Demand Experts for Shopper Q&A

October 14, 2013 by John Swords

NEW YORK CITY and SALT LAKE CITY (Oct. 14, 2013) – Needle, the leading provider of advocate-powered chat, and TurnTo, the leader in Social Q&A, today announced a partnership that will enable Needle’s “fan-sourced” experts to answer shopper questions on stores and brands using TurnTo’s Social Q&A Platform.  Answers from Needle experts will complement those from past purchasers generated by TurnTo’s community answers engine, as well as those from store staff and brand reps (through TurnTo’s brand portal).  This combination of answer resources ensures shoppers get the fastest answers from the most knowledgeable sources while giving stores options in managing their staff workload.

Needle’s certified advocates will provide shoppers using TurnTo with answers that are not only authoritative but also fast.   TurnTo guarantees these experts will answer 50% of all the questions posed to them in 2 hours or less, 75% of all those questions in 4 hours or less, and 90% of them within 24 hours. For online stores using both TurnTo and Needle live chat, the guarantee is 50% with 15 minutes, 75% within 30 minutes, and 90% within 24 hours.

A two-month trial of the partnership at the online dive shop LeisurePro.com proved out the concept.  By utilizing Needle’s experts, LeisurePro increased the total volume of answers to questions asked through TurnTo by 31 percent.  For 47% of questions, the Needle expert provided the first answer.  Overall, the addition of Needle increased the answered-within-24-hour rate from 58 to 83 percent.

Bill Parnes, VP of Marketing at LeisurePro, said, “Our high commitment to customer service led us to start working with TurnTo and Needle separately.  But we realized we could increase the value for our business and for our customers by bringing them together.  We were pleased after seeing the results of the trial and look forward to moving ahead.”

“Needle has the unique capability to source and certify experts on every subject,” said George Eberstadt, TurnTo CEO.  “By plugging this resource into Q&A, stores can deliver even more, fast answers, which is great for conversion lift and also great for SEO.”

“Reviews are great, social Q&A is even better, but a social Q&A program that utilizes Needle’s advocates is unmatched,” said Morgan Lynch, founder and CEO of Needle. “Inserting advocates at this touch point will result in richer product pages, better customer experience, and content creation that will significantly help ecommerce marketers with their acquisition efforts.”

 

About TurnTo

TurnTo provides the leading Social Q&A system for online merchants and brands, enabling shoppers to get advice directly from stores’ real customers (as well as staff and brand reps). By enabling authentic dialog between shoppers and customers right on the product pages, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in as little as a day. Top online sellers including Newegg.com, Brown Shoe (Shoes.com), L’Oreal USA, the Vitamin Shoppe, and Lenovo, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.

About Needle

Needle is a technology and service platform that enables any business to recruit and enable its best advocates to directly engage customers on its behalf. By leveraging advocates, ecommerce companies can dramatically improve their customers’ experience throughout the customer life cycle (from discovery to support) via credible, authentic engagement with trusted sources. By allowing shoppers to engage with advocates while they have buying questions, companies that partner with Needle experience increased revenue and elevated customer loyalty and retention. For more information about how Needle works and who Needle works for, please visit www.needle.com. Needle is a privately held company based in Salt Lake City. Needle® is a registered trademark of Needle Inc.

PR Contact:
Cathie O’Callaghan
Director of Marketing
TurnTo
Cathie@turnto.com
P: 415. 271.1605

 

TurnTo Introduces Product Comparison Questions

July 30, 2013 by John Swords

TurnTo Introduces Product Comparison Questions

Turns Q&A into an Engine for Social Recommendations and Guided Shopping

New York, NY (July 29, 2013) – TurnTo today announced the immediate availability of the product comparison question capability in its industry-leading Social Q&A platform.  Product comparison questions extend Social Q&A from a product information tool into an engine for social recommendations and guided shopping by enabling questions to be attached to multiple items simultaneously.

Product comparison questions enable shoppers to get answers to types of questions that item-level Q&A can’t handle, such as recommendations, differences, and compatibility.  Now customers can ask, “Which of these is best for my needs?”, “Which of these have the features I’m looking for?”, and  “Will these items work together?”  The questions are routed to past customers who bought each of the items, or to staff or brand experts who know about each one.  And the resulting dialog appears on the product pages for each item in the question, so it becomes a resource to future shoppers interested in any of the products.

“We’re thrilled with TurnTo’s new product comparison questions,” said Tena Crock, Online Marketing Director of Step2.  “Recommendations are a proven way to increase conversion rates and order value, so this new feature from TurnTo increases the value of their platform even further.”

“Product comparison questions is another first for TurnTo.  We invented the Active Outreach model that turned Q&A into a true social commerce tool, and we’ve now extended our lead in Social Q&A even farther,” said George Eberstadt, TurnTo Founder and CEO.  “And with our SaaS architecture and business model, this feature is already rolled out to all of TurnTo’s current customers, with no additional charges or integration work.”

 

About TurnTo:

TurnTo provides the leading Social Q&A system for online merchants and brands, enabling shoppers to get advice directly from stores’ real customers (as well as staff and brand reps). By enabling authentic dialog between shoppers and customers right on the product pages, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in as little as a day. Top online sellers including Brown Shoe (Shoes.com), L’Oreal USA, the Vitamin Shoppe, and Lenovo, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.

PR Contact:
Cathie O’Callaghan
Director of Marketing
TurnTo
Cathie@turnto.com
P: 415. 271.1605

Gigya Supercharges NEXUS Partner Ecosystem by Adding 21 New Vendors

June 25, 2013 by John Swords

Gigya Supercharges NEXUS Partner Ecosystem by Adding 21 Social and Marketing Technology Vendors and Backplane Integration

New Partners Include Marketo, Sailthru, Livefyre and Disqus

MOUNTAIN VIEW, CA, June 25, 2013 (Marketwired via COMTEX) — Today, Gigya, the leading provider of social infrastructure for business, announced a major update to its NEXUS Partner Ecosystem with the addition of 21 social and marketing technology partners, including Marketo, Sailthru, Livefyre, and Disqus. The company also announced integration with Backplane Protocol, allowing Gigya’s suite of social plugins to seamlessly communicate with other applications on websites. All of Gigya’s product lines — including User Management 360, Social Plugins and Gamification — can now easily connect with any other Backplane compliant on-site technology to provide sites with a seamless user experience across applications.

For example, now sites that use Livefyre, Disqus or other Backplane compliant commenting systems can leverage Gigya’s Social Login to power authentication on those commenting systems. By allowing users to comment using their real social identities, sites can reduce comment “trolling” as well as increase sharing and referral traffic.

Gigya also announced that Marketo, Sailthru, TurnTo and several other marketing technology vendors have joined the Gigya NEXUS Partner Ecosystem. Through these partnerships, Gigya is able to help joint clients capture and use social and on-site behavioral data to power hyper-targeted email campaigns, content recommendations and segmentation.

“Gigya’s technology offers major advantages to marketers looking to supercharge marketing automation,” said Robin Bordoli, VP Partner Ecosystems of Marketo. “Through our partnership, we are able to help our clients take advantage of permission-based social data to make marketing more relevant to consumers and more effective for businesses.”

“The social data that Gigya captures is invaluable for marketers that want to personalize their customer interactions,” said Michael Hershfield, VP of Business Development at Sailthru. “Our partnership will enable Sailthru and Gigya clients to connect with their customers on an even deeper level as well as increase the success of their marketing campaigns.”

“Gigya is quickly becoming a social data hub for businesses,” said Patrick Salyer, CEO of Gigya. “Our NEXUS Partner Ecosystem helps our clients put this data to work and ultimately makes digital marketing relevant to consumers.”

For more information on the Gigya NEXUS Partner Ecosystem, go to: http://www.gigya.com/partners/

 

About Gigya

Gigya provides websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi, and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login and Registration-as-a-Service, increases traffic and time spent on-site via Social Plugins and Gamification, strengthens customer relationships through SocialPrivacy(TM) Certification, and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 650 enterprises and touches more than 1.5 billion users per month. Our platform extracts the real value from social media, empowering online businesses to attract, engage, and understand users like never before.

TurnTo Launches 3 Major Enhancements

November 19, 2012 by John Swords

TurnTo Launches 3 Major Enhancements: Checkout Chatter, Brand & Store Experts, and Mobile Site Support

New York, NY (November 19, 2012) – TurnTo today announced the immediate availability of 3 major enhancements to their industry-leading Social Q&A platform for online retail.

Checkout Chatter produces lots of positive-sentiment user-generated content (UGC) from customers and makes it visible throughout an online storefront for social discovery, social validation, and SEO.  Checkout Chatter includes 4 components:

–       Comment Capture asks shoppers at checkout “Why did you choose this?”  Over 15% of all items purchased receive checkout comments with nearly 100% positive sentiment.

–       Q&A integration displays these comments on the product detail page within the TurnTo Social Q&A area as a question asked by the store.  This provides strong social validation at the item level and enables search engine indexing of the content in-line on the product detail page for maximum SEO benefit.  See the Store Question in action at fashion retailer GoJane (click the “Ask a Question” button)

–       Feed Widgets enable a crawl of the most recent checkout comments to be displayed on a homepage or category page.  See it in action on the home page at pro audio gear retailer Unique Squared (in the box labeled “Why people are buying”).

–       Pinboards enable online stores to easily offer shoppers an increasingly popular browsing experience with a far greater density of shopper commentary than other approaches.  Pinboards can be installed on a dot.com site or on a store’s Facebook page.  See it at Unique Squared by clicking the “See all” link in their homepage Feed Widget.

Brand Experts and Store Experts enable those working at manufacturers and retailers to efficiently answer shopper questions through a special interface optimized for high volumes – a powerful complement to TurnTo’s leading social answer capability.

–       Brand Experts: Manufacturers can appoint team members to answer product questions asked by shoppers at their merchant partner stores.  Questions can be routed to particular team members based on sub-brand, category, or topic.  Brand Experts enables manufacturers to connect directly with their end customers, increasing sales and providing insights into customers’ needs.

–       Store Experts: Stores can designate internal or external team members to receive shopper questions about the products or topics they know best through an optimized dashboard.  Expertise profiles ensure questions are routed to the just the right call center reps, merchandise managers, or independent affiliates.

Mobile Site Support makes it effortless for stores to install TurnTo on their mobile sites, too.  All a store needs to do is place the TurnTo button on their mobile site, and the full TurnTo Social Q&A experience is enabled for their mobile shoppers.

Checkout Chatter, Store Experts, and Mobile Site Support are available to all TurnTo merchant customers at no additional charge.  Manufacturers can contact TurnTo to sign up for Brand Experts.

 

About TurnTo Networks:
TurnTo provides the leading Social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in as little as a day. Top online stores and brands including Brown Shoe (Shoes.com), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.

 

 

TurnTo and Janrain Announce Partnership

October 3, 2012 by John Swords

TurnTo and Janrain Announce Partnership to Bring Combined Benefits of Social Q&A and Social Sign-on to Online Stores

TurnTo certification on Backplane 2.0 enables easy integration

New York, NY – October 3,2012 – TurnTo Networks and Janrain today announced a partnership enabling online stores to extend social sign-on with the Janrain User Management Platform (JUMP) to authenticate shoppers asking and answering product-related questions via TurnTo’s Social Q&A Platform.  The integration of the two systems delivers added benefits from each.  By enabling shoppers to authenticate through existing identities from providers such as Facebook, Google, LinkedIn, Twitter, etc. via Janrain technology when submitting product questions, stores collect social profile data on more shoppers, especially pre-purchase when it’s most valuable.  At the same time, social sign-on streamlines authentication, resulting in greater engagement and user-generated content production through TurnTo.

TurnTo and Janrain have a certified integration utilizing the Backplane 2.0 protocol. Backplane is an open standard that enables on-site applications to pass identity and activity data to each other over a secure back channel. This means once a user signs in, that authentication and other information is shared between other Backplane-enabled applications running on a web page, eliminating the need for multiple sign-ons. For more information on the Backplane Protocol, please visit backplanex.com

“We’re thrilled to see our partner TurnTo commit to supporting the Backplane 2.0 protocol,” said Tore Steen, Vice President of Business Development for Janrain.  “Combining TurnTo’s ability to generate social dialog within a store’s community with Janrain’s social network integration brings Social Commerce to a new level.”

“Janrain and TurnTo are each best-of-breed solution providers, committed to driving innovation in our respective markets.  By connecting our solutions through Backplane, we give online merchants the best of all worlds: better value, more rapid innovation, greater flexibility, and easy integration,” said Cathie O’Callaghan, TurnTo Director of Marketing. “Our combined solution results in a better online experience for end consumers, resulting in higher engagement and revenue to our joint customers.”

About TurnTo Networks:
TurnTo provides the leading social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in a few hours. Top online stores and brands including Brown Shoe (Shoes.com), Quidsi (Diapers.com, Soap.com…), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.

 

About Janrain
Janrain helps organizations succeed on the social web with its user management platform, a solution to improve user acquisition, engagement and intelligence. With Janrain, you learn more about your users when they login or sign up with an existing identity on a social network such as Facebook, LinkedIn or Twitter. Then you can store that social profile data and use the information to launch more targeted campaigns or serve more relevant content. Additional components for sharing, invite friends, and gamification bring more users to your site and reward brand advocates. Janrain customers include leading brands such as Universal Music Group, MTV Networks, AMC Networks, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit www.janrain.com.

TurnTo Joins Demandware LINK Technology Partner Program

June 29, 2012 by John Swords
 

Pre-built integration makes it faster and easier for Demandware clients to deploy
TurnTo’s Social Q&A Platform

New York, NY – June 28, 2012 – TurnTo Networks today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, TurnTo has developed a pre-built integration between its Social Q&A Platform and Demandware Commerce, making it possible for Demandware clients to implement its Social Q&A solution in a fraction of the time normally required.

“Demandware is excited to have TurnTo as part of our LINK Technology community.  Fresh, unique content is increasingly important to successful online merchandising, as is meaningful shopper engagement.  The TurnTo solution delivers on both these goals, providing a key element in a well-rounded ecommerce strategy,” said Jamus Driscoll, Senior VP of Marketing for Demandware.

TurnTo’s social approach to product Q&A enables shoppers to get their questions answered by previous purchasers of the product they are considering.  The patent-pending “active outreach” model delivers answers in under an hour, on average.  Merchants experience conversion lift of 300-900% for shoppers using the system and SEO benefits from tripling the user generated content produced by their customer reviews tool.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“Being able to easily add our Social Q&A system to sites built on the Demandware Commerce platform is exciting for us and great for retailers. Several Demandware clients have already experienced the ease of integration and witnessed firsthand the amount of UGC our system has generated for them on their product pages,” said Cathie O’Callaghan, TurnTo Director of Marketing.

About Demandware
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly, and improve e-commerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Demandware is a registered trademark of Demandware, Inc.

 

About TurnTo Networks

TurnTo provides the leading social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in a few hours. Top online stores and brands including Quidsi (Diapers.com, Soap.com…), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at www.turntonetworks.com.