The Platform

TurnTo’s platform is fast, flexible, and simple, with features like robust reporting tools for data-driven insights, and the most advanced moderation services available.

Easy implementation with the biggest eCommerce platforms. The ability to handle complicated catalog feeds. Simple integrations with other eCommerce vendors. And that’s just the half of it.

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Fast. Flexible. Simple.


TurnTo’s SpeedFlex™ widget architecture was written from the ground up using the latest in reactive JavaScript. Our JavaScript bundles are a fraction the size of our competitors for browser bootup times that are 2–3 times faster. Faster page loads result in higher conversions and better search engine optimization (SEO) for your online store. In addition, TurnTo optimizes the loading process using techniques like content caching, asynchronous library loading, and progressive content loading.

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SpeedFlex enables online stores to easily tailor the look, feel, layout, and even functionality of their product detail pages without requiring time-consuming API work. With SpeedFlex, changes to page configurations appear immediately on your site without the need to edit the page code itself. A/B testing is made simple with single page types that support multiple design theme variants. Configurable breakpoints mean display is optimized on every type of device. Widget graphics, buttons and text are easily customizable and managed for all languages. We use vector SVG images—not data heavy sprite graphics—for better scalability and to lighten the load on browsers.

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TurnTo provides extensive built-in reporting tools along with the capability to easily integrate with external analytics packages. We offer reporting dashboards for all types of content—Ratings & Reviews, Community Q&A, and Visual Reviews—as well as product-specific dashboards that focus on performance, trends, and coverage. Our reporting also includes:

  • Data visualization for better analysis
  • Metrics updated on a daily basis
  • Rolled up reporting for multi-site customers
  • Instant filtering to quickly highlight salient data
  • Custom report creation with the support of the TurnTo Customer Success team

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Only TurnTo combines the most advanced language tools for content filtering with trained human moderators to suit the needs of any eCommerce site. Our approach to moderation is fast and accurate, and increases the value of your customer-generated content while ensuring brand safety and protection from abuse. All visual content is approved by a human—not just software—and TurnTo’s moderation services are available in all supported languages.

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Features that get you up and running fast.


Mobile-First Design
We provide easily embeddable, responsively designed widgets and mobile-optimized emails for better mobile experiences. Highly customizable and flexible APIs for app-based implementations.


Our widgets are fully indexed by search engines, and our status as a Google Ratings Partner means Google Product Listing Ads (PLAs) will feature average star ratings for your products in search engine results pages. Learn more here.


Enterprise-Grade Email Support
We support direct integration with the top email service providers (ESPs), including Oracle Bronto, Oracle Responsys, SailThru, Listrak, YesMail, MailJet, Mandrill, and many others. Or you can opt to use ours.


Inbox Submission
Inbox Submission makes it fast and simple to collect content right from the body of an email. TurnTo’s years of experience means our system works with more email service providers, mail clients and devices than anyone else. With us, shoppers can complete the entire review within an email, instead of being directed to the web.


True Single Sign-on
With Single Sign-On (SSO) customers can submit reviews if they’re already logged on to your site, eliminating a friction point in content collection. Authentication credentials are passed seamlessly, enabling TurnTo to securely access important user information like purchase history and profile data.


Submission Before Authentication
Users submit reviews before being prompted to verify their identity. That means more content collected, since shoppers are significantly less likely to abandon a submission after writing it.


Simple Platform Integrations
TurnTo provides easy, fast integration on a broad range of platforms with plug-ins and packaged integrations. We also provide integration modules for certain platforms to simplify the process, including a Salesforce Commerce Cloud (formerly Demandware) cartridge, a Magento extension, and a Shopify app.


Catalog Structures for Product Variants
Virtual parent-child product and product group relationships, plus support for product bundles, variants, and ad-hoc groups of similar items. Product variant Customer-Generated Content can also be merged and displayed in the same widget.


Easy Integration with Related Applications
TurnTo already has integrations with companies that offer services like social media feed displays, loyalty programs, support ticket systems, site search tools, image management platforms, and live chat, to name a few.


The best customer content API available today. Have your developer check out our documentation.


Multi-Language Localization
Support for single or multiple store instances with one or more languages.


Accessibility Compliance
Compliant with the latest standard in Web Content Accessibility Guidelines (WCAG).


Verified Buyer Badges
Verified buyer badges on content go a step farther by showing purchase date.


Content Migration
Real-time, interactive content migration between product IDs.


Multi-Site Support
Easy support for internal syndication of content and catalogs across multiple URLs or store instances.


Advanced security
Adherence to strict data and system security practices. We’re also Privacy Shield certified for EU clients.


Optimized user voting
Tailored customer voting styles for different types of content.

Learn How TurnTo Increases Collection and Conversion Rates on Ecommerce Sites