The Platform

TurnTo offers the broadest range of applications and truly unique features, to address the hardest customer content challenges for every type of eCommerce business and the new expectations of today’s shoppers. Get a platform that delivers 2-4X more content with less work while ensuring authenticity.


TurnTo provides extensive built-in reporting capabilities along with integration tools to support further analytics within external packages. TurnTo makes it easy to create content reports segmented by the most important dimensions, such as category, brand, type, or time window, and automatically deliver these to the people who need that information (even if they are not TurnTo users). Summary reports highlight best, worst, and biggest-change items. Detail reports organize the raw content for maximum usefulness. Engagement and conversion analytics make it easy to track how your customer content is being created, where it’s being displayed, how it’s being consumed, and what impact that is having on sales.


Only TurnTo combines the most advanced language tools for content filtering with multiple service levels of trained human moderators to meet the unique needs and policies of every business. The TurnTo approach maximizes both speed and accuracy, increasing the value of your customer content while ensuring safety from abuse. TurnTo’s moderation services are available in all supported languages.

Mobile-first design

Easily embeddable, responsively designed widgets and the best SDKs in the business.

True Single Sign-on

Unlike other systems that pass off “log-in gating” as single sign-on, with TurnTo, authentication credentials are passed seamlessly, enabling TurnTo to securely access important user information like purchase history and profile data.

Enterprise-grade email support

Direct integration with your existing ESP, including Bronto, Responsys, Listrak, YesMail, Exact Target, MailJet, Mandrill, and many others—or you can opt to use ours.

Visual customizability

Widget graphics, buttons and text are easily customizable and managed for all languages.


The best customer content API available today. Have your developer check out our documentation


Support for single or multiple store instances with one or more languages.


Easy support for intra-company syndication of content and catalogs across multiple URLs or store instances.

User profiles

Integrated or standalone user profiles featuring their content and badges.


No SEO subdomain microsite nonsense here. Our widgets are fully indexed by search engines.

Plug-in/packaged integrations

Packaged integrations for leading platforms: TurnTo provides easy, fast integration on a broad range of platforms. On some we provide extension modules that make integration even easier. These include Demandware, Magento, Netsuite, and Hybris.

Load optimization

Content caching, asynchronous library loading, progressive content loading, and optimized file sizes.

Advanced security

Adherence to strict data and system security practices.

Support for tag managers

Deploy TurnTo’s JavaScript with a few clicks through Ensighten or Tealium.

Enterprise grade management tools

Role-based user permissions, with multiple levels of access control, customizable to your organization's needs.

Content migration

Real-time, interactive content migration between product IDs.

Catalog structures for product variants

Virtual parent-child product and product group relationships, plus support for product bundles, variants, and ad-hoc groups of similar items.

Google Ratings Partner

Approved product ratings and reviews aggregator. Learn more

Product listing ads

TurnTo is a Google Certified Review Aggregator in all geographies, so your ratings and reviews will automatically appear in you PLAs.

Easy integration to related applications

TurnTo provides a range of feeds, event triggers, specialized emails, and our best-in-class API to make it a snap to connect to loyalty programs, support ticket systems, site search tools, image management platforms, live chat and other related systems.

In-page submission

No remote forms that interrupt the shopper and take them away from your product pages.

Submission before authentication

Users that have not authenticated are taken through the content creation process before being prompted to verify their identity. As a result, more content is collected because they’re less than half as likely to abandon their submission.

Verified buyer badges

Badges on content from verified buyers go a step farther by showing purchase date.

Optimized user voting

Tailored voting styles for each content type encourage more.