Products with more reviews always sell better, but when there are many similar items to choose from, review volume be- comes especially important for each individual SKU: shoppers prefer items where they can find more information, and higher review counts signal that an item is popular which also promotes sales. As a result, CPO’s product suppliers are especially eager to provide the product reviews they collect for display on CPO.
The nation’s largest specialty lighting retailer offers thousands of different designs online and utilizes TurnTo’s complete product suite to provide the ultimate customer experience.
The gourmet kitchen retailer takes advantage of many different ways to collect and display helpful customer content.
To keep shoppers engaged and inspired, the woodworking brand Rockler used TurnTo to collect and showcase customer images.
Switching to TurnTo helped the furniture retailer make it easier for customers to leave reviews, adding a flood of verified reviews.
Customers who interacted with TurnTo’s community features had a 315% higher conversion rate across Silver Star’s websites.
TurnTo Community Q&A helped the camera retailer go beyond reviews and find a way to answer specific customer questions.