Case Studies

Adorama Taps Into the Power of TurnTo Syndication For More Content

Adorama’s customer base consists of professional photographers and videographers, but also includes some pretty serious amateur ones as well. These shoppers spend hours closely researching the technical specifications of the types of products in Adorama’s catalog.

Read the Case Study to find out how TurnTo helped Adorama bring their in-store customer experience of highly knowledgeable and friendly staff to their online experience—while increasing their review volume by 294%!

Bob’s Red Mill Showcases Shopper Passion with TurnTo’s Customer-Generated Content Products

Natural and organic foods retailer Bobs’ Red Mill Natural Foods has an incredibly passionate customer following, especially among people with gluten sensitivities and other diet restrictions. But the company also realized that none of the life-changing experiences their customers were sharing with them by email and in person were making it onto their site.

Read the Case Study to find out how TurnTo gave Bob’s Red Mill a platform for customers to share their love—while boosted collection rates by 880%! 

CPO Doubles Ratings and Reviews UGC with TurnTo’s Open Syndication

Products with more reviews always sell better, but when there are many similar items to choose from, review volume be- comes especially important for each individual SKU: shoppers prefer items where they can find more information, and higher review counts signal that an item is popular which also promotes sales. As a result, CPO’s product suppliers are especially eager to provide the product reviews they collect for display on CPO.

Read the case study to find out how CPO doubled their review volume.

Lamps Plus Outshines its Competitors with Enhanced Customer Content

The nation’s largest specialty lighting retailer offers thousands of different designs online and utilizes TurnTo’s complete product suite to provide the ultimate customer experience.

Sur La Table Serves a Full Menu of Customer Content with TurnTo

The gourmet kitchen retailer takes advantage of many different ways to collect and display helpful customer content.

Rockler Drives Customer Inspiration with Visual Reviews

To keep shoppers engaged and inspired, the woodworking brand Rockler used TurnTo to collect and showcase customer images.

Raymour & Flanigan Doubles Authenticated Reviews with TurnTo

Switching to TurnTo helped the furniture retailer make it easier for customers to leave reviews, adding a flood of verified reviews.

Silver Star Brands Lifts Search Traffic & Conversions with Community Content

Customers who interacted with TurnTo’s community features had a 315% higher conversion rate across Silver Star’s websites.