If your target demographic is over 35, do you need a social shopping strategy?

Last year, ecommerce sites that sell to “grown ups” sometimes told us, “We don’t need a social shopping strategy – our customers don’t use social networks.”  That was last year.  The landscape is changing at an incredible pace, and customer profiles in 2009 are going to look quite different.  Take a look at this article about the growth rate in the over-55 Facebook population.

http://www.bizreport.com/2009/02/is_facebook_going_gray.html