April 1, 2011 by George Eberstadt
Here’s the full video from our webinar on Tuesday with our partner and leading Yahoo Store design and development shop FastPivot. It’s about an hour.
March 14, 2011 by George Eberstadt
Join us and leading Yahoo Store services provider FastPivot for a webinar on:
Tuesday, March 29, 2011 2:00 PM – 3:00 PM EDT
Question-and-Answer systems are one of the hottest topics on the social web. Now learn how to use Social Q&A on your store to increase conversions, bring past customers back, improve your SEO rankings, and drive fresh traffic from social networks.
The goodwill of your customer base is the #1 asset of your business. Don’t leave it locked away. Adding Social Q&A to your store can release this untapped goodwill to generate more sales by connecting your shoppers directly to your customers. That’s what makes it “Social” – this isn’t just another customer service tool; this is a level of community engagement you’ve never seen before. Results include: – Shopper questions about popular items typically receive 3-6 answers from customers within 24 hours – 80% of these questions receive their first customer answer within an hour or two – 7% of past customers receiving a shopper question email return to the store to provide an answer – Shoppers who engage with Q&A convert at a massively higher rate – as high as 7X the baseline – Often produces more user-generated-content (UGC) than customer reviews with attendant SEO benefits During the webinar we’ll walk you through a number of live examples of Social Q&A in action on Yahoo! Stores. Register here
August 27, 2010 by George Eberstadt
Together with our partner, leading Yahoo Store builder FastPivot, we produced this webinar on Social Commerce strategies on Wednesday. Here are all the slides plus the complete audio (controls are just under the slides). Thanks to the many attendees! The
FastPivot part runs through slide 35. They provide a broad overview of social media marketing packed with actionable recommendations. Starting at slide 36, we do an 18 minute discussion of Onsite Social for e-Commerce. If I do say so myself: it too is insightful and practical. Enjoy!
View more webinars from FastPivot.