Open Review Syndication for Brands

The easiest way for brands to syndicate their product reviews to their retail partners is now FREE!

Products with more customer reviews sell better. Open Review Syndication puts product reviews collected by brands onto the ecommerce sites of merchants who sell those products, increasing review volume and lifting sales.

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How will my syndicated reviews be used?

Your reviews may only be shown by syndication recipients in the places where they normally display reviews of the products they sell, such as their product detail pages and category list pages. No other uses are allowed.

Does TurnTo charge a fee for this service?


How will TurnTo collect my reviews?

Several options. Most companies prefer to have us crawl product reviews directly from their site (just the way Googlebot does), as this requires no technical integration. TurnTo’s purpose‑built crawler is highly accurate and uses a single thread metered to a low cadence to ensure there is no adverse impact on the source site. We can also ingest reviews through a feed. Of course, if you use TurnTo as your Customer Content platform, collection for syndication is automatically taken care of.

Is TurnTo able to syndicate reviews from all brands?

Most, but not all. The reviews need to be properly formatted on your site or in the feed you send, and they need to include a strong product identifier, like a GTIN or MPN, to enable us to match the item to the recipient site catalog. After you sign up, we will check and let you know if there are any such issues. And, of course, you must own the reviews you want to syndicate or at least have rights to share them in this way.

Does TurnTo receive any personally-identifiable information (PII) through the syndication process?

No. Review syndication only requires that TurnTo receive the same information that you publicly display in the ratings & reviews section on your product pages. You should not send us, and we will not accept, any PII in the review syndication data.

Can I change my mind?

Yes, at any time. TurnTo and the sites that receive your syndicated content acquire no ongoing rights to your content, and there is no term commitment for review syndication. Just let us know by sending an email to that you have decided to stop syndication and we will promptly remove your content from our system and those of the recipient sites.

Which reviews are syndicated?

All reviews that are published on your site are syndicated. If the recipient site has different moderation policies than you, they may not publish all of the content you send them. (In practice, the rejection rate is typically very low or zero.) You may not select only certain reviews for syndication (for example, only positive ones). If you determine that a review you published that has been syndicated was published in error, TurnTo will automatically withdraw that review from syndication the next time TurnTo refreshes your content set (generally, every two weeks). For more urgent removal, you can contact TurnTo directly at

What are the SEO implications?

TurnTo follows industry best practices to ensure that you continue to get the primary SEO credit for reviews you collect and publish. These include displaying source labels alongside the content, delaying delivery to syndication recipients, and managing the review display order on recipient sites. (We can remove the delay if you prefer speed of syndication over SEO optimization.)

How will I know where my reviews are being syndicated?

Once syndication has been established, TurnTo will provide you with a dashboard showing which sites in the TurnTo network are receiving your syndicated reviews and how many match to their catalogs.

Is my content safe with TurnTo?

TurnTo is one of the top providers of Customer-Generated Content solutions. Our customers include some of the largest online merchants and global brands. We adhere to industry best-practices for data security, and, based on independent ratings, we have the highest customer satisfaction among our peer group.