Press Release

YourStoreWizards and TurnTo Networks Partner to Enable Seamless Deployment of the TurnTo Social Commerce Suite on the Yahoo! Small Merchant Platform,, and among the latest Yahoo! Stores to adopt TurnTo’s Social Commerce Suite

San Diego, CA – YourStoreWizards and TurnTo Networks today announced a partnership by which YourStoreWizards will implement the TurnTo Social Commerce Suite on the Yahoo Small Merchant platform.  Through this partnership, YourStoreWizards has installed the TurnTo Social Commerce Suite for,, and, enabling these online merchants to increase conversions and leverage “social” to drive traffic.  Additionally, YourStoreWizards is providing upgrade services to other Yahoo Stores already using TurnTo.

In addition to providing basic TurnTo setup, YourStoreWizards has developed proprietary tools to streamline configuration of advanced TurnTo features.  These tools seamlessly embed TurnTo Q&A dialog as HTML for maximum SEO benefit and help create related-item clusters to ensure questions about infrequently purchased items always get fast answers from real customers.

“YourStoreWizards are masters of the Yahoo Small Merchant Platform, enabling them to provide cost-effective implementation of the TurnTo Social Commerce Suite and to solve any challenges in setting up the advanced features,” said George Eberstadt, CEO, TurnTo Networks.  “We are thrilled they have chosen to feature TurnTo as their Social Commerce solution for their Yahoo Stores customers.”

“Social Commerce is a strategy that makes sense for merchants of all sizes.  TurnTo enables us to provide our customers with a suite of Social Commerce tools that really work,” said Don Cole, CEO, YourStoreWizards.  “TurnTo is quick to implement, easy to maintain, and it delivers measurable bottom-line results.”

About TurnTo

TurnTo provides Social Commerce applications for online merchants that enable shoppers to get advice directly from stores’ real customers.  By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, drives traffic from Facebook and Twitter, brings past customers back, and delivers insights to inform merchandising strategies.  The TurnTo Social Commerce Suite is a white-labeled SaaS product that can be integrated in a few hours.  Internet Retailer 500 companies, including GoJane, Tabcom (, CompUPlus, and Jomashop, use TurnTo to convert visitors into buyers.   More information about TurnTo and its partner sites is available at


About YourStoreWizards

Your Store Wizards is a programming and development firm dedicated to helping merchants get the most out of their Yahoo! store.  Founded by “The Mad Wizard”, Don Cole, Your Store Wizards is a team of high-level programmers with the knowledge and programming savvy you want when looking for ecommerce solutions.   Your Store Wizard’s specialty lies in creating efficient and flexible applications using the latest in RTML, HTML, CSS, JavaScript, and any other tools needed to solve your problem.  Bring us your dilemma; we’ll provide an intelligent solution.  More information is available at