Press Release

TurnTo Networks Unveils New Look, Expanded Customer Content Services for Retailers

NEW YORK, January 20, 2016—TurnTo Networks Inc., the fastest-growing customer content solution provider, today unveiled an upgraded suite of four essential services for online retailers, along with a new logo and modernized corporate identity.

The new TurnTo Suite includes four advanced services to help retailers increase customer engagement:

  • Ratings and Reviews. TurnTo brings the classic application up-to-date with deep customer-profile integration, streamlined review collection, advanced visual and mobile capabilities, modernized moderation, an unrivaled API, and lots more.
  • Community Q&A. TurnTo Community Q&A delivers the fastest answers to the most types of shopper questions from the best sources. Only TurnTo combines active community answering, powerful workflow for staff and brand answers, and integration to stores’ existing knowledge bases.
  • Visual Reviews. Retailers can activate a totally new, mobile-centric approach to collecting customer-generated images and videos of their products in use.
  • Checkout Comments. By gathering micro-reviews from customers at the point of purchase, Checkout Comments generate 3 to 5 times more posts than traditional product reviews, with uniformly positive sentiment, starting the first moment a product goes on sale.

TurnTo clients now have available the broadest range of customer content types, which means more content overall, driving bigger conversion lift, better SEO, stronger customer relationships, and deeper insights into what customers are really thinking.

“The TurnTo Suite is the next evolution of customer interaction, built for where online retail is going,” said TurnTo Chief Product Officer John Swords. “Our clients want to increase mobile engagement, obtain more customer content for fast-turn catalogs, and secure visual content with appropriate permissions and accurate product data. Our new offerings do all this and more to meet the needs of future-focused retailers.”

At the same time, TurnTo launched a new logo, identity, and website to emphasize the company’s innovation leadership in customer content.

“TurnTo’s new look reflects both the amazing pace of innovation we are bringing to the market and our mission of enabling positive connections between real people at the stores where they shop,” said TurnTo CEO and Founder George Eberstadt.

About TurnTo Networks

TurnTo Networks serves online retailers and their customers with an industry-leading suite of customer engagement tools, including Ratings & Reviews, Community Q&A, Visual Reviews, and Checkout Comments. With enterprise-grade tools and innovative features, TurnTo ensures shoppers see great content from real product owners, store staff, brand reps, and fan-sourced experts. Leading brands and retailers use TurnTo’s tools to improve conversion rates, increase customer satisfaction, generate high volumes of unique content for SEO, reduce call center inquiries, and learn valuable merchandising insights. TurnTo is the fastest-growing provider of online review services to the Internet Retailer Top 500. More information is available at www.turntonetworks.com.