Press Release

TurnTo Networks Partners with Ventura Web Design to Bring Social Commerce Suite to Yahoo! Store Owners

Scents & Sprays Launches TurnTo Social Commerce Suite on Web Store

New York, NY – TurnTo Networks, a leader in social commerce, today announced a partnership with Ventura Web Design, a leading developer of professional E-commerce websites utilizing Yahoo! Merchant Solutions. Through this agreement, Venture Web Design will be able to bundle TurnTo’s Social Commerce Suite with other value-added services to Yahoo! Store customers.

As a result of the partnership, TurnTo recently deployed the TurnTo Social Commerce Suite into Scents & Sprays, a leading source for luxury candles, scented bath products, and elegant home fragrances. Scents & Sprays will be using TurnTo’s Social Commerce Suite to leverage social networks and customer transaction data to increase customer loyalty and drive sales while protecting shopper privacy.

“Social shopping plays an instrumental role in our business,” said Chris Leddy, store manager of Scents & Sprays.  “We found that our customers really enjoy shopping with their friends or neighbors on our site and gain tremendous insight from each other on products being considered for purchase.  TurnTo brings it all to life by powering a social shopping atmosphere similar to a brick and mortar store where consumers can promote and share their shopping experiences with each other.  TurnTo’s Social Commerce Suite enables us to build customer loyalty while increasing conversions.”

“TurnTo’s Social Commerce Suite is a tremendous addition to our portfolio of services being offered to Yahoo! Store customers,” said Kevin Richards, CEO of Ventura Web Design.  “Through our partnership with TurnTo, customers like Scents & Sprays are able to experience the benefits of social shopping without any integration burdens. It was clear TurnTo had done its homework beforehand by being fully interoperable with Yahoo! Merchant Solutions, which made the decision to partner even more attractive.”

The TurnTo Social Commerce Suite was built from the ground up specifically to meet the needs of online retailers.  The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.

“We are thrilled to be partnering with Ventura to bring the benefits of social commerce to leading retail sites like Scents & Sprays,” said George Eberstadt, CEO of TurnTo Networks.  “In the fragrance business, recommendations from people who have purchased the product are highly influential, especially when they come from someone the shopper knows personally.  TurnTo facilitates genuine conversations between past and future customers, turning stores’ entire customer base into trusted brand advocates.”

About TurnTo
TurnTo provides Social Shopping applications for online merchants.  TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases.  TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.  Internet Retailer 500 companies, including Tabcom (Dog.com), CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers.  TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.