Press Release

TurnTo Joins Demandware LINK Technology Partner Program


Pre-built integration makes it faster and easier for Demandware clients to deploy
TurnTo’s Social Q&A Platform

New York, NY – June 28, 2012 – TurnTo Networks today announced that it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware® Commerce platform. Through the LINK Technology Partner Program, TurnTo has developed a pre-built integration between its Social Q&A Platform and Demandware Commerce, making it possible for Demandware clients to implement its Social Q&A solution in a fraction of the time normally required.

“Demandware is excited to have TurnTo as part of our LINK Technology community.  Fresh, unique content is increasingly important to successful online merchandising, as is meaningful shopper engagement.  The TurnTo solution delivers on both these goals, providing a key element in a well-rounded ecommerce strategy,” said Jamus Driscoll, Senior VP of Marketing for Demandware.

TurnTo’s social approach to product Q&A enables shoppers to get their questions answered by previous purchasers of the product they are considering.  The patent-pending “active outreach” model delivers answers in under an hour, on average.  Merchants experience conversion lift of 300-900% for shoppers using the system and SEO benefits from tripling the user generated content produced by their customer reviews tool.

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

“Being able to easily add our Social Q&A system to sites built on the Demandware Commerce platform is exciting for us and great for retailers. Several Demandware clients have already experienced the ease of integration and witnessed firsthand the amount of UGC our system has generated for them on their product pages,” said Cathie O’Callaghan, TurnTo Director of Marketing.

About Demandware
Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) e-commerce solutions that enable companies to easily design, implement and manage their own customized e-commerce sites, including websites, mobile applications and other digital storefronts.  Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple e-commerce sites, initiate marketing campaigns more quickly, and improve e-commerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

Demandware is a registered trademark of Demandware, Inc.


About TurnTo Networks

TurnTo provides the leading social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in a few hours. Top online stores and brands including Quidsi (,…), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at