TurnTo is the fastest growing customer-generated content provider to the IR 500 for the 3rd year in a row
TurnTo passes competitors to become #2 in the “Customer Reviews & Forums” category, as measured by Internet Retailer
New York, NY: In Internet Retailer’s 2018 survey, TurnTo increased the number of “IR 500” brands and retailers using its customer-generated content solutions by 18%. The other enterprise vendors in the category had a net reduction over 10% each in customer count. With major customer wins at the top of the IR 500 over the last year, TurnTo also increased the sales volume it supports within this population by 57%, while increases by the other vendors in the category were all less than 10%. With this growth, TurnTo has now passed competitors to become the #2 vendor within this category measured both by customer count and by sales volume supported (3 times that of the #3 vendor).
Brands and retailers choose TurnTo for a wide range of reasons: the performance of the platform in collecting more product reviews, the unique Open Review Syndication engine, unrivaled related applications like Community Q&A, Visual Reviews™, and Checkout Comments™. Additionally, the ease and flexibility of implementation, plus the power of the platform’s back-end, and the ability to support global organizations makes TurnTo the optimal choice.
George Eberstadt, TurnTo CEO, said, “Even though ratings & reviews have been around for a while, we still see great opportunities for innovation. As a result, brands and retailers looking for competitive advantages are finding them with TurnTo. These new Internet Retailer figures are telling the tale.”
About TurnTo Networks: TurnTo provides the next generation of customer content solutions to top merchants and brands with a unique suite of four innovative products that work beautifully together – Ratings & Reviews, Community Q&A, Visual Reviews™, and Checkout Comments™. TurnTo produces more content of more different types, delivering greater conversion lift, better SEO, and deeper merchandising insights. That’s why eCommerce leaders like Saks Fifth Avenue, Newegg, Sur La Table, and GNC, and brands like Cole Haan, Jockey, and Clarins rely on TurnTo for their customer-voice programs.