Press Release

TurnTo Introduces Product Comparison Questions

TurnTo Introduces Product Comparison Questions

Turns Q&A into an Engine for Social Recommendations and Guided Shopping

New York, NY (July 29, 2013) – TurnTo today announced the immediate availability of the product comparison question capability in its industry-leading Social Q&A platform.  Product comparison questions extend Social Q&A from a product information tool into an engine for social recommendations and guided shopping by enabling questions to be attached to multiple items simultaneously.

Product comparison questions enable shoppers to get answers to types of questions that item-level Q&A can’t handle, such as recommendations, differences, and compatibility.  Now customers can ask, “Which of these is best for my needs?”, “Which of these have the features I’m looking for?”, and  “Will these items work together?”  The questions are routed to past customers who bought each of the items, or to staff or brand experts who know about each one.  And the resulting dialog appears on the product pages for each item in the question, so it becomes a resource to future shoppers interested in any of the products.

“We’re thrilled with TurnTo’s new product comparison questions,” said Tena Crock, Online Marketing Director of Step2.  “Recommendations are a proven way to increase conversion rates and order value, so this new feature from TurnTo increases the value of their platform even further.”

“Product comparison questions is another first for TurnTo.  We invented the Active Outreach model that turned Q&A into a true social commerce tool, and we’ve now extended our lead in Social Q&A even farther,” said George Eberstadt, TurnTo Founder and CEO.  “And with our SaaS architecture and business model, this feature is already rolled out to all of TurnTo’s current customers, with no additional charges or integration work.”


About TurnTo:

TurnTo provides the leading Social Q&A system for online merchants and brands, enabling shoppers to get advice directly from stores’ real customers (as well as staff and brand reps). By enabling authentic dialog between shoppers and customers right on the product pages, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in as little as a day. Top online sellers including Brown Shoe (, L’Oreal USA, the Vitamin Shoppe, and Lenovo, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at

PR Contact:
Cathie O’Callaghan
Director of Marketing
P: 415. 271.1605