Press Release

TurnTo Announces Full Interoperability with the Yahoo! Store Small Merchant Platform

Onsite Social Shopping for Thousands of Online Retailers has Never Been Easier

New York, NY [April 26, 2010] — TurnTo Networks, a leader in onsite social shopping, today announced full interoperability with the Yahoo! Store Small Merchant Platform, enabling thousands of online retailers seamless integration of TurnTo with their online stores.

The most powerful way for online retailers to take advantage of the Facebook Open Graph (until recently “Facebook Connect”), TurnTo converts shoppers into buyers by showing them which friends are already customers. TurnTo customers on the Yahoo! Store Small Merchant Platform include overstockArt, DigitalGiftStore, DigitalGiftWorld, DigitalKitchenStore, dogIDs, SEIDiamonds, Jomashop, Club Furniture and eParty Unlimited.

dogIDS (, a leading manufacturer of high quality dog ID tags and personalized dog collars, implemented an design of TurnTo tailored to match the look and feel of its online store.

“TurnTo understood our needs and provided us a simple and fast integration while still giving us an attractive design that looked consistent with our online store,” said Clint Howitz, CEO of dogIDS.

overstockArt (, an online art gallery and destination site for art lovers, was up and running using TurnTo in just hours.

“We always err on the side of caution when it comes to who we partner with and what we are embedding on our site,” said Amitai Sasson, Marketing Manager at “TurnTo’s flexibility in our deployment and compatibility with the Yahoo! Store Small Merchant Platform assured us that we made the right decision.”

DigitalGiftStore (, an online store dedicated to providing a wide variety of items at wholesale prices, also experienced a quick deployment.

“TurnTo’s compatibility with the Yahoo! Store Merchant Platform made our deployment seamless and allowed us to quickly experience the benefits of onsite social shopping,” said Woody Hertzog, President,

“After numerous integrations of TurnTo with stores on the Yahoo! platform, we’ve created a truly plug & play deployment experience that makes the benefits of onsite social shopping accessible to merchants of all sizes,” said George Eberstadt, CEO and founder of TurnTo. “TurnTo makes two-way integration to Facebook and other social networks a snap while providing a solution tailored to the needs of online sellers.”

About TurnTo

TurnTo provides onsite social shopping applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Open Graph and also supports other top social networks and email systems. Internet Retailer 500 companies, including Jomashop, The Watchery, and CompSource, use TurnTo’s onsite social shopping to convert visitors into buyers; the conversion rate of shoppers who use TurnTo is 2-4 times higher than it is for those who don’t. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at

Leo Tignini
iFluence PR