Press Release

TurnTo and Janrain Announce Partnership

TurnTo and Janrain Announce Partnership to Bring Combined Benefits of Social Q&A and Social Sign-on to Online Stores

TurnTo certification on Backplane 2.0 enables easy integration

New York, NY – October 3,2012 – TurnTo Networks and Janrain today announced a partnership enabling online stores to extend social sign-on with the Janrain User Management Platform (JUMP) to authenticate shoppers asking and answering product-related questions via TurnTo’s Social Q&A Platform.  The integration of the two systems delivers added benefits from each.  By enabling shoppers to authenticate through existing identities from providers such as Facebook, Google, LinkedIn, Twitter, etc. via Janrain technology when submitting product questions, stores collect social profile data on more shoppers, especially pre-purchase when it’s most valuable.  At the same time, social sign-on streamlines authentication, resulting in greater engagement and user-generated content production through TurnTo.

TurnTo and Janrain have a certified integration utilizing the Backplane 2.0 protocol. Backplane is an open standard that enables on-site applications to pass identity and activity data to each other over a secure back channel. This means once a user signs in, that authentication and other information is shared between other Backplane-enabled applications running on a web page, eliminating the need for multiple sign-ons. For more information on the Backplane Protocol, please visit

“We’re thrilled to see our partner TurnTo commit to supporting the Backplane 2.0 protocol,” said Tore Steen, Vice President of Business Development for Janrain.  “Combining TurnTo’s ability to generate social dialog within a store’s community with Janrain’s social network integration brings Social Commerce to a new level.”

“Janrain and TurnTo are each best-of-breed solution providers, committed to driving innovation in our respective markets.  By connecting our solutions through Backplane, we give online merchants the best of all worlds: better value, more rapid innovation, greater flexibility, and easy integration,” said Cathie O’Callaghan, TurnTo Director of Marketing. “Our combined solution results in a better online experience for end consumers, resulting in higher engagement and revenue to our joint customers.”

About TurnTo Networks:
TurnTo provides the leading social Q&A system for online merchants, enabling shoppers to get advice directly from stores’ real customers. By enabling authentic dialog between shoppers and customers right on the merchant site, TurnTo increases conversion rates, generates fresh content for SEO, builds customer loyalty, and reduces call center load. The TurnTo Social Q&A Platform is a white-labeled SaaS product that can be integrated in a few hours. Top online stores and brands including Brown Shoe (, Quidsi (,…), L’Oreal USA, Vitamin Shoppe, and Adorama, have chosen TurnTo to convert visitors into buyers. More information about TurnTo is available at


About Janrain
Janrain helps organizations succeed on the social web with its user management platform, a solution to improve user acquisition, engagement and intelligence. With Janrain, you learn more about your users when they login or sign up with an existing identity on a social network such as Facebook, LinkedIn or Twitter. Then you can store that social profile data and use the information to launch more targeted campaigns or serve more relevant content. Additional components for sharing, invite friends, and gamification bring more users to your site and reward brand advocates. Janrain customers include leading brands such as Universal Music Group, MTV Networks, AMC Networks, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit