Press Release

Sprinkler Warehouse Goes Live with TurnTo Social Commerce Suite

TurnTo brings ‘do it yourself’ homeowners closer together on Sprinkler Warehouse online store with next-generation social shopping tools

New York, NY – TurnTo Networks, a leader in social commerce, today announced Sprinkler Warehouse (www.sprinklerwarehouse.com) is the latest customer to go live with the TurnTo Social Commerce Suite. The largest online distributor of lawn sprinkler and irrigation supplies on the Web, Sprinkler Warehouse will leverage TurnTo’s Social Commerce Suite to build stronger relationships with its “do it yourself” customer base to increase brand loyalty and drive conversations.

“At Sprinkler Warehouse, we pride ourselves on providing a great online shopping experience as well as first-rate products. That’s why we’re thrilled to be offering the TurnTo service to our customers. TurnTo stimulates conversation and facilitates smart shopping by enabling our shoppers to connect directly with friends and other customers who know about the products we sell,” said Steve Okelberry, President of Sprinkler Warehouse. “It’s simple. It’s good for our customers. And it’s good for our business.”

The TurnTo Social Commerce Suite was built from the ground up specifically to meet the needs of online retailers. The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.

“Do-it-yourself often really means do-it-with-help-from-friends. TurnTo is a great fit for the whole DIY category because it connects shoppers to people in their networks who know about the products they are considering,” said George Eberstadt, CEO of TurnTo Networks. “We’re delighted that Sprinkler Warehouse has chosen TurnTo to bring this value to their community of sprinkler and irrigation do-it-yourselfers.”

About TurnTo
TurnTo provides Social Commerce applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies, including Tabcom (Dog.com), CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.

Contact:
Leo Tignini
iFluence PR
908.907.6246
leotignini@iFluencepr.com