Press Release

ROASTe Taps TurnTo for Next Generation Social Shopping Tools

TurnTo increases penetration in Specialty Food and Gifts Market

New York, NY — TurnTo Networks, a leader in social shopping, today announced that ROASTe ( has selected TurnTo’s next-generation social shopping tools to increase consumer trust and loyalty while driving conversions on its online store.

The world’s largest marketplace of gourmet coffee, ROASTe has completed integration of the TurnTo Social Commerce Suite and joins a growing list of specialty food and gift companies already using TurnTo, including Digital Kitchen Store, Digital Gift Store, Teavana, eParty Unlimited, Digital Gift World,, Tabula Tua and OrangeOnions.

“We selected TurnTo because word-of-mouth is such an important channel for us,” said Scott Lush, Co-Founder of ROASTe. “TurnTo’s Social Commerce Suite along with the addition of Facebook Like buttons will provide our shoppers a powerful combination of social shopping features that make it easy for them to share advice about their purchases and experiences with us. These partnerships enable us to make good on our social commerce strategy for the benefit of bringing us closer to our customers.”

Jimmy Weng, Founder and CEO of eParty Unlimited, a leading provider of entertainment-related products and party supplies, has been live with TurnTo since the Fall of 2009 and has already seen positive results.

“TurnTo has given us the opportunity to strengthen brand loyalty with our consumers and increase repeat purchases,” said Weng. “In May, we saw conversion rates for shoppers who interacted with TurnTo more than 13 times higher than baseline.”

“TurnTo helps online specialty food and gift stores overcome two big challenges: trust and repeat purchases. If a gift sent directly to the recipient is not fresh (for food), or does not arrive on time, or isn’t of the highest quality, there’s no chance for a do-over. Seeing that friends have used a gift site in the past provides a first-time customer with the trust needed to make a purchase,” said George Eberstadt, CEO of TurnTo Networks. “Having delivered an A+ experience, it’s frustrating for stores when that customer begins their next search for the perfect gift back at Google. By showing a consumer that others in their community shop there, too, a store builds stronger bonds with the shopper, resulting in increased loyalty.”

The TurnToSocial Commerce Suite was built from the ground up specifically to meet the needs of online retailers. The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews.

About TurnTo

TurnTo provides Social Shopping applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies, including Tabcom (, CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at

Leo Tignini
iFluence PR