GreekGear.com Gets Social with TurnTo Networks
Leverages the Power of Social Product Discovery to Reach Core Demographics
New York, NY – TurnTo Networks, a leader in social commerce, today announced that GreekGear.com has deployed TurnTo’s Social Commerce Suite to reach core demographics of the Fraternity & Sorority Greek merchandise market, increasing conversions and strengthening brand loyalty for its online store.
A leading provider of Fraternity & Sorority apparel and merchandise for the Greek market (fraternity and sorority members, alumni and parents), GreekGear.com recently deployed the TurnTo Social Commerce Suite to monetize social media in a measurable way while giving users an enhanced shopping experience.
“TurnTo presented us with a ‘win win’ situation that allowed us to kick our social commerce strategy into high gear,” said Robb Hass, COO of GreekGear.com. “Our shoppers benefit by being able to gain advice on purchases and share product recommendations with friends across all their established social networks, providing a true ‘look at me’ atmosphere. We benefit by bringing these popular social networks to our online store, giving us increased traffic leading to higher conversions.”
Built from the ground up to meet the needs of online retailers, the applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.
TurnTo provides Social Commerce applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies, including Tabcom (Dog.com), CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.