Accessory Geeks Flips the Switch on TurnTo’s Social Commerce Suite
Deploys TurnTo on site to encourage impulse buying, increase average order value, and strengthen brand loyalty
New York, NY – TurnTo Networks, a leader in social commerce, today announced Accessory Geeks has gone live with its deployment of TurnTo’s Social Commerce Suite on its online store to encourage impulse buying, increase average order value, and strengthen brand loyalty. A leading provider of cell phone accessories and one of the largest Yahoo! stores on the Web, Accessory Geeks was up and running using TurnTo in just hours.
“Cross-sell is one of the key drivers of our business. With our broad product line of accessories for cell phones and personal electronics, shoppers who come to us for one particular item often put a few others in their cart at the same time. That’s where TurnTo’s Social Merchandising widget comes in,” said Mario Martino, head of Public Relations, Accessory Geeks. “Showing a shopper items that their friends and others bought – with faces and names attached – is a great way to encourage consideration and really helps drive up our average order value.”
The TurnTo Social Commerce Suite was built from the ground up specifically to meet the needs of online retailers. The applications provide data control, privacy, and bottom-line results that go beyond generic social plug-ins. The TurnTo Social Commerce Suite taps into real-world relationships to build direct connections between shoppers – social commerce 2.0 functions that represent the next step after first-generation social tools like customer reviews. The TurnTo Social Commerce Suite provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems.
“Accessory Geeks understands that giving shoppers the opportunity to see what their friends bought encourages consideration and desire,” said George Eberstadt, CEO of TurnTo Networks. “TurnTo is enabling Accessory Geeks to extract the marketing and merchandising value that has been locked up in their customer base.”
TurnTo provides Social Commerce applications for online merchants. TurnTo enables online stores to turn their entire customer base into references for friends and other shoppers, driving higher conversion rates, average order values, and repeat purchases. TurnTo provides a powerful way to take advantage of the Facebook Graph API and also supports other top social networks and email systems. Internet Retailer 500 companies, including Tabcom (Dog.com), CompUPlus, and Jomashop, use TurnTo’s Social Commerce Suite to convert visitors into buyers. TurnTo is a white-labeled, SaaS offering that can be integrated in a few hours. More information about TurnTo and its partner sites is available at www.turntonetworks.com.