Case Studies
How TurnTo + Pixlee Helped Tarte Cosmetics Supercharge its Guided Selling Strategy
When it was founded in 2000, Tarte Cosmetics quickly established a new paradigm for beauty companies with a product line that only used natural ingredients. Beauty shoppers embraced Tarte’s eco-friendly and cruelty-free approach, and quickly became loyal to the brand. Today, the company ships its cosmetics and skincare goods to more than 190 countries. With the tarte.com assortment nearing thousands of SKUs, Tarte uses what’s known as a “guided selling” process to make it easier on its shoppers. Tarte knew that an excellent Customer-Generated Content (CGC) strategy, like Ratings & Reviews, would be an anchor of its guided selling strategy.
The Vitamin Shoppe Gets Healthy Results with TurnTo
The Vitamin Shoppe offers its customers access to their expansive online catalog produced by over 700 brands—all of these items are designed to let its customers lead healthier, happier lives. The company wanted to bulk up its collection of Ratings & Reviews to help shoppers better compare products and zero in on the items they were looking for.
Adorama Taps Into the Power of TurnTo Syndication For More Content
Adorama’s customer base consists of professional photographers and videographers, but also includes some pretty serious amateur ones as well. These shoppers spend hours closely researching the technical specifications of the types of products in Adorama’s catalog.
Bob’s Red Mill Showcases Shopper Passion with TurnTo’s Customer-Generated Content Products
Natural and organic foods retailer Bobs’ Red Mill Natural Foods has an incredibly passionate customer following, especially among people with gluten sensitivities and other diet restrictions. But the company also realized that none of the life-changing experiences their customers were sharing with them by email and in person were making it onto their site.
CPO Doubles Ratings and Reviews UGC with TurnTo’s Open Syndication
Products with more reviews always sell better, but when there are many similar items to choose from, review volume be- comes especially important for each individual SKU: shoppers prefer items where they can find more information, and higher review counts signal that an item is popular which also promotes sales. As a result, CPO’s product suppliers are especially eager to provide the product reviews they collect for display on CPO.
Read the case study to find out how CPO doubled their review volume.
Lamps Plus Outshines its Competitors with Enhanced Customer Content
The nation’s largest specialty lighting retailer offers thousands of different designs online and utilizes TurnTo’s complete product suite to provide the ultimate customer experience.
Sur La Table Serves a Full Menu of Customer Content with TurnTo
The gourmet kitchen retailer takes advantage of many different ways to collect and display helpful customer content.
Rockler Drives Customer Inspiration with Visual Reviews
To keep shoppers engaged and inspired, the woodworking brand Rockler used TurnTo to collect and showcase customer images.
Raymour & Flanigan Doubles Authenticated Reviews with TurnTo
Switching to TurnTo helped the furniture retailer make it easier for customers to leave reviews, adding a flood of verified reviews.
Silver Star Brands Lifts Search Traffic & Conversions with Community Content
Customers who interacted with TurnTo’s community features had a 315% higher conversion rate across Silver Star’s websites.