CPO Doubles Ratings and Reviews UGC with TurnTo’s Open Syndication

Products with more reviews always sell better, but when there are many similar items to choose from, review volume be- comes especially important for each individual SKU: shoppers prefer items where they can find more information, and higher review counts signal that an item is popular which also promotes sales. As a result, CPO’s product suppliers are especially eager to provide the product reviews they collect for display on CPO.

Read the case study to find out how CPO doubled their review volume.