CPO Doubles Ratings and Reviews UGC with TurnTo’s Open Syndication

March 26, 2019 by Belinda Blakley

Products with more reviews always sell better, but when there are many similar items to choose from, review volume be- comes especially important for each individual SKU: shoppers prefer items where they can find more information, and higher review counts signal that an item is popular which also promotes sales. As a result, CPO’s product suppliers are especially eager to provide the product reviews they collect for display on CPO.

Read the case study to find out how CPO doubled their review volume.