Video: Case Study with Tarte Cosmetics

Kellen Fitzgerald recently spoke at Salesforce Connections in Chicago about how Tarte Cosmetics used TurnTo to create a community of shoppers—or “tartelettes” as they’re called. These are Tarte cosmetic advocates who are passionate “fans”, but also act as their most powerful acquisition tool. Watch the video below to learn how over 625K orders were influenced by customer-generated content in the past eight months:

 

 

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