TurnTo and Pixlee Merge To Become The Leader In Customer-powered Commerce

Today we embark on a new adventure alongside our longtime partners, Pixlee, as one combined entity dedicated to building customer-powered commerce. 

Customer-Powered Commerce

‘Customer-Powered Commerce’ transforms how brands create content and build community through relevant, relatable, and diverse customer storytelling. 

In recent years especially, brands have struggled with creating the volume of content required to engage their audience authentically. Customer-Powered Commerce puts the customer at the center of content creation and brand storytelling by amplifying word of mouth marketing and social proof created by a brand’s community.  

With our combined offering, marketers and ecommerce executives can easily integrate their user-generated and influencer content with text ratings and reviews across every relevant channel including:

  • Product display pages
  • Inspiration galleries with influencer content 
  • Emails 
  • Digital ads 
  • Any other digital property along the customer journey 

The best part? All of these can be implemented with no internal technical resources required. 

A long-time customer of both the Pixlee and TurnTo platforms, Gary Penn, Global Vice President of DTC at Nixon shared his excitement for the merger.

 “As a long-time customer of both the TurnTo and Pixlee platforms, I can personally speak to their unique value. It’s well-known that businesses don’t drive online sales and conversion nearly as well as like-minded customers do! The voice of the customer is an extremely powerful tool in any customer journey. With this merger, we have a single, reliable partner to help us find and use our best customer content in our website, marketing, emails, and our broader community.”

Nixon currently uses Pixlee and TurnTo to enable customer-powered commerce across digital channels.

With the Pixlee and TurnTo merger, brands like Nixon are able to combine two leading solutions to harness the power of authentic customer stories and word of mouth marketing. This proven combination puts the customer at the center of branding and creates content that provides a measurable lift in revenue, brand affinity, and engagement. 

We’re excited to unite forces in 2021 and help brands realize the potential of customer-powered commerce.