Facebook Connect can have dramatic benefits for online merchants

Here’s what Citysearch CEO Jay Herratti told the New York Times last week regarding their recent trial of Facebook Connect:

In the four months the site [Citysearch] has been testing Facebook Connect, 94 percent of reviewers have published their reviews to Facebook, where an average of 40 people see them and 70 percent click back to Citysearch. That has translated into new members: daily registrations on Citysearch have tripled.

If you are an on-line merchant, don’t leave all the Facebook Connect fun to the publishers!  With tools like TurnTo, a Facebook Connect implementation is far easier and quicker than you might imagine.  And results like those from Citysearch show the benefits can be dramatic.