September 10th marked the start of this year’s Shop.org Annual Summit in Denver, CO.
The Summit always seems to be the ideal place for online retailers and brands to close the conference season. In addition to the myriad of social activities, the Summit brings industry leaders and innovative players together and allows attendees to gather that one last nugget or exchange that one last idea with fellow retailers before they head for holiday lockdown.
Following is a summary provided by the Shop.org blog on five sessions:
With everything that goes on in retail/e-commerce, mistakes are bound to be made. Luckily, some of the most common ones are easy to fix. Read about the top 4 mistakes online marketers make, and how they can be remedied here.
SEO may be one of the most valuable online strategies, right after email, but are you utilizing all the available resources to optimize? Learn more about it here.
Getting the most from your website requires more than just reporting. You must analyze! Landing pages, search functions and product details should all be examined. Learn more here.
In life, most people don’t like waiting and the same goes for online shoppers. Read an interview with Ted Middleton, Vice President of EdgeCast Network, for insights on why your page load times matter and how to keep yours fast here.
I think the title is self-explanatory on this one! Read about the tactics and strategy H&M used when planning to launch their Super Bowl ad surrounding David Beckham’s underwear line here.
For those of you not familiar with this event or have not attended in the past, this year’s Summit had one of the biggest turnouts recorded and with the Shop.org promise that ‘attendees will acquire valuable strategies and tactics to improve online and multichannel retail business’, you may want to check it out next year. This Summit is confirmed for September 30-October, 2013 in Chicago, IL. We hope to see you there!