The TurnTo Social Commerce Suite helps you put the good will you have earned from your customers to work by opening direct communications between your shoppers and your past customers.
TurnTo’s approach is special because it lets you tap into the marketing value of your ENTIRE customer base: your advocates who will pro-actively promote you and your satisfied-but-quiet customers (always the biggest group) who will happily recommend you if asked by a friend or fellow shopper.
Activating your entire customer base, instead of just a thin slice, lets you perform magic:
- No matter what product a shopper is considering, you can connect her to people who actually bought it (or at least a similar one)
- You can connect shoppers to real friends who have bought from you in the past – ALL of them
To do this, the TurnTo Social Commerce Suite provides three products built on a common data and management platform:
|Ask Owners Enables shoppers to ask questions of customers who actually bought the items they are considering. Questions are emailed to purchasers and answers emailed back, delivering many, fast, highly-credible responses to every question. Drives conversion, creates user content for SEO, delivers merchandising insights, and provides powerful retention benefits as past customers return to the store to enter their answers.|
|Purchase Sharing On checkout, captures permission from customers to serve as a reference for friends and other shoppers. Gets answers to the question “Why did you choose this?” producing as much as twice the comment volume as customer reviews. Shares these comments with shoppers on the site, driving conversion and SEO. Pushes them out to Facebook and Twitter, driving awareness and traffic.|
|Social Merchandising Tells shoppers which of their friends (from Facebook and their address books) are already customers, so they can reach out to get the most trusted advice available – advice from friends. Presents merchandise with an attractive social wrapper – names, faces, and comments from people who really bought those items – providing social validation and product discovery lifting conversion and AOV.|