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Tag Archives: Social Q&A
Are you teaching a class when you should be hosting a party?
Most brands' and stores' greatest single asset is the goodwill of their customers. And most do little to leverage this goodwill for marketing gain. There's a fallacy in marketing land that just because you have a presence on social networks, you are doing "social" marketing. But when you look a bit closer, you see that most social initiatives by brands look a lot like traditional marketing and merchandising, just in a new place. The essential idea of "social commerce" is: connect your shoppers and customers directly to each other. Not only does this help turn your shoppers into customers, ... read more
A nice shout-out for LightingShowroom’s use of TurnTo
It's always nice to get positive feedback from someone, and it's even nicer when you don't know them yet. The team at KitchenDesigns.com recently had some nice things to say about one of our clients, LightingShowroom.com, and the on-site features that they use to improve the shopping experience. In their post, they mentioned two of the products in TurnTo's Social Commerce Suite. First, they referenced our best-in-class Social Q&A product Ask Owners: "In addition, has integrated social hooks that fascinated me. Their “ASK others” button allows a person to direct questions to past customers about the product ... read more
Nice list of the benefits of ecommerce Q&A
We don't usually link to our competitors' blogs (they don't usually link to ours...). But PowerReviews put up a nice summary of the benefits of ecommerce Q&A that's well worth a read. We just want to add one important thing: imagine how much greater these benefits would be if your Q&A system actually generated a large number of fast social answers, instead of - how to put this - bupkis?
What to do if your “social” Q&A doesn’t actually get social answers?
To date, Q&A on ecommerce sites has been primarily a tag-along application to customer reviews (provided by vendors that specialize in customer reviews). This approach results in a Q&A model that's more like customer reviews than a true social experience between shoppers and customers, missing the benefits that a truly social approach to ecommerce Q&A provides. The key to Social Q&A is that shopper questions should reliably and quickly get answered by real customers, and participants should have the ability to go back-and-forth beyond the initial question, if they choose to. If shopper questions receive customer answers only rarely ... read more
Surprising similarities between Q&A for education and for shopping
It is interesting to see that the same message-based approach that is finally making social Q&A work for ecommerce is also making social Q&A work for education. Today's New York Times profiles a new site called Piazza, which enables students to get help from classmates through a Q&A model. As the Times describes it: Although there are rival services, like Blackboard, an education software company, Piazza’s platform is specifically designed to speed response times. The site is supported by a system of notification alerts, and the average question on Piazza will receive an answer in 14 minutes. That's ... read more
Video of Tuesday’s FastPivot-TurnTo webinar: Social Q&A for eCommerce
Here's the full video from our webinar on Tuesday with our partner and leading Yahoo Store design and development shop FastPivot. It's about an hour.
A webinar just for Yahoo! Stores: Social Q&A for eCommerce
For Yahoo! Stores Join us and leading Yahoo Store services provider FastPivot for a webinar on: Social Q&A for eCommerce Tuesday, March 29, 2011 2:00 PM - 3:00 PM EDT Register here Question-and-Answer systems are one of the hottest topics on the social web. Now learn how to use Social Q&A on your store to increase conversions, bring past customers back, improve your SEO rankings, and drive fresh traffic from social networks. The goodwill of your customer base is the #1 asset of your business. Don't leave it locked away. Adding Social Q&A to your store can release this untapped goodwill to generate more sales ... read more