Tag Archives: reviews

Trust = Influence

April 23, 2009

There are lots of reasons why advice from friends is so much more influential than advice from strangers.  Trust is a big one.  The Wall Street Journal today has a piece about the growing sway marketers have over product recommendations online.  "Paid to Pitch: Product Reviews by Bloggers Draw Scrutiny."  I was particularly struck by the marketer who requires bloggers he hires to use a seal that says "Sponsored Post.  100% Real Opinion."  It's so murky.  Even if the overwhelming majority of amateur reviewers have no commercial interest (or hope of one in the future), the fact that some do ... read more

TurnTo presentation at OnMedia – Part 1

February 3, 2009

Here's the TurnTo presentation from the OnMedia conference today.  This talk focuses on the whole idea of "Trusted References".  The TurnTo part goes from roughly minute 1 to minute 10.  (I'm hoping the conference will provide a version of this without the side-bar.  I'll upgrade if we get one...)

Presentation from the Social Networking Conference

January 23, 2009

I just got back from the Social Networking Conference in Miami.  Here's the presentation I gave, titled "Ecommerce Meets Social Networks: A Different Approach to Driving Online Referrals".  The usual caveats about slides-without-accompanying-commentary apply. TurnTo On Trusted References For SNC 012309 View more presentations or upload your own. (tags: trusted references)

New Feature: Rave

January 22, 2009

We just rolled out Rave.  If you've had a particularly good experience with a product from a TurnTo network site - the sort of experience you'd normally tell your friends about - rave it.  Your TurnTo friends will see your rave in their TurnTo news feed, and you can also push it out to your Facebook friends.  (Coming soon: you'll be able to push your raves out to other networks, Twitter, and the like...)  Other people can see your raves, too, but we don't push it to them, and they don't see your name as the author. How come only "rave" ... read more