Tag Archives: purchase sharing

Video of Tuesday’s FastPivot-TurnTo webinar: Social Q&A for eCommerce

Here's the full video from our webinar on Tuesday with our partner and leading Yahoo Store design and development shop FastPivot.  It's about an hour.  


What we learned about privacy that Facebook knew and forgot

In short: keep it simple. In the first version of TurnTo, we were determined to set a gold standard on privacy control.  We provided a multi-level model for authorizing purchase information sharing.  We had forward and reverse models for specifying friend relationships.  We let users create groups of friends then share with groups while excluding individuals or sub-groups.  We provided time-based controls that let users specify review periods.  And that's just the stuff we implemented; our plans went even further. You know how that movie ended: no one used these functions.  And we've been stripping them out of the system one by ... read more


New whitepaper out: Onsite Social for Online Retail

After over a year in the market helping a few dozen innovative online retailers add social shopping features to their stores, we thought it was time to synthesize and share the big lessons we've learned.  So here is our new whitepaper: Onsite Social for Online Commerce.  In it, we get specific about things like: How to leverage social networks for Social Merchandising within your store How to most effectively encourage shoppers to share news of their purchases with their social network friends Why adding Social to ecommerce sites requires different strategies than for content sites What sort of results are realistic to expect We're ... read more