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Tag Archives: purchase sharing
Video of Tuesday’s FastPivot-TurnTo webinar: Social Q&A for eCommerce
Here's the full video from our webinar on Tuesday with our partner and leading Yahoo Store design and development shop FastPivot. It's about an hour.
Full price is dying. Social is the perp.
As discussed in a couple recent posts (one, two), it's much harder to get people to share purchase-related information than other types of personal news and content. And the type of sharing you can get people to do in bulk ("contextual sharing") is more limited than the broadcast-to-all-your-friends type that most merchants dream about. But there's one big exception: discounts! Discount offers and social are a perfect symbiosis. Access to deals is the #1 reason people fan brands on Facebook (driving brands to offer more deals to get more fans). Deal-a-day services (Groupon, LivingSocial) and private sale sites (Gilt, Rue La ... read more
What works in purchase sharing
Last month, I wrote about the challenges of social commerce - in particular, why it's so hard to get people to share purchase-related information. And I promised I'd follow up with a more optimistic post about an approach that's working. We call this "contextual sharing". Try this: Ask a random sample of people how they feel about telling their friends about recent purchases. Most of the people you ask will probably give you an answer like this: once in a while they'll tell some friends about some purchases, but the idea of mass-sharing their purchases is repulsive. Now ask them how ... read more
What we learned about privacy that Facebook knew and forgot
In short: keep it simple. In the first version of TurnTo, we were determined to set a gold standard on privacy control. We provided a multi-level model for authorizing purchase information sharing. We had forward and reverse models for specifying friend relationships. We let users create groups of friends then share with groups while excluding individuals or sub-groups. We provided time-based controls that let users specify review periods. And that's just the stuff we implemented; our plans went even further. You know how that movie ended: no one used these functions. And we've been stripping them out of the system one by ... read more
New whitepaper out: Onsite Social for Online Retail
After over a year in the market helping a few dozen innovative online retailers add social shopping features to their stores, we thought it was time to synthesize and share the big lessons we've learned. So here is our new whitepaper: Onsite Social for Online Commerce. In it, we get specific about things like: How to leverage social networks for Social Merchandising within your store How to most effectively encourage shoppers to share news of their purchases with their social network friends Why adding Social to ecommerce sites requires different strategies than for content sites What sort of results are realistic to expect We're ... read more