-
Share this page:
Tag Archives: privacy
One social network to rule them all? Not.
I just got an invitation to Google+. After a brief time with it, I'm making a prediction: the Circles thing isn't going to work. With Circles, Google+ is making the play to become one network spanning many types of relationship and purpose by letting you restrict your sharing and filter your view of the global feed by sub-group. Work. Friends. People I follow. There are two reasons I doubt this will work. Reason #1: I blogged a while ago about something we learned (the hard way) at TurnTo about granular privacy control. It doesn't work. There are ... read more
Introducing the TurnTo Social Commerce Suite
It’s a big day at TurnTo: we’re introducing our Social Commerce Suite. (Yes, we know that it’s ambitious to call it a “Suite” with just 2 products – please humor us. Also, there’s more in the pipeline…) Official press release here. So what’s new? 1. We’ve done a nearly complete overhaul of our current product, now branded “Social Merchandising” and 2. We’re introducing a new product called “Social Purchase Sharing”. Social Merchandising. We’ve made improvements top to bottom. Shoppers who open the widget but don’t personalize it by checking for friends will now ... read more
What we learned about privacy that Facebook knew and forgot
In short: keep it simple. In the first version of TurnTo, we were determined to set a gold standard on privacy control. We provided a multi-level model for authorizing purchase information sharing. We had forward and reverse models for specifying friend relationships. We let users create groups of friends then share with groups while excluding individuals or sub-groups. We provided time-based controls that let users specify review periods. And that's just the stuff we implemented; our plans went even further. You know how that movie ended: no one used these functions. And we've been stripping them out of the system one by ... read more
AuctionBytes podcast from the Internet Retailer Conference
I had fun during the Internet Retailer Conference this week chatting with Ina Steiner, Editor of the AuctionBytes blog. We covered a lot of topics in a short time. She has posted the conversation as a podcast. Enjoy.