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Tag Archives: onsite social
How to Leverage Social When Visitors Are Shopping Onsite?
This is a reprint of a guest post I wrote for ZippyCart, originally published there on February 22. Beyond marketing and customer service, Social has the power to help convert visitors on retail sites. A large majority of online retailers today are using at least one of the most popular social media platforms: Twitter, Facebook, and YouTube. These platforms have been used for brand marketing and customer service. Retailers are beginning to explore their utilities as sales tools. When it comes to selling, these platforms are in essence today’s equivalent of shoppers signing up to direct mailing lists. Shoppers give ... read more
Social Commerce insights from the TurnTo – FastPivot webinar
Together with our partner, leading Yahoo Store builder FastPivot, we produced this webinar on Social Commerce strategies on Wednesday. Here are all the slides plus the complete audio (controls are just under the slides). Thanks to the many attendees! The FastPivot part runs through slide 35. They provide a broad overview of social media marketing packed with actionable recommendations. Starting at slide 36, we do an 18 minute discussion of Onsite Social for e-Commerce. If I do say so myself: it too is insightful and practical. Enjoy! Social Media Takes Muscles: : A Workout for Improving Conversion and Merchandising View more webinars ... read more
New whitepaper out: Onsite Social for Online Retail
After over a year in the market helping a few dozen innovative online retailers add social shopping features to their stores, we thought it was time to synthesize and share the big lessons we've learned. So here is our new whitepaper: Onsite Social for Online Commerce. In it, we get specific about things like: How to leverage social networks for Social Merchandising within your store How to most effectively encourage shoppers to share news of their purchases with their social network friends Why adding Social to ecommerce sites requires different strategies than for content sites What sort of results are realistic to expect We're ... read more
For ecommerce sites, “Like” is OK, but “Bought” is much better
First: we wholeheartedly agree with the ideas underlying Facebook's big announcements today. People want to be able to interact with their friends on sites all across the web, not just within Facebook. And sites don't all want to have to become Facebook apps to support this. TurnTo has been working to enable contextual delivery of social networks on ecommerce sites since our founding in 2007. And we've proved that the benefits for both shoppers and merchants are significant. So we applaud Facebook, appreciate the validation that their heading in this direction provides, and are already hard at work incorporating their new ... read more