Tag Archives: george eberstadt

TurnTo is in the Wall Street Journal today

June 2, 2009

Here's the full article: http://bit.ly/14Wl0n And here's what they have to say about us: New York-based TurnTo Networks Inc., for example, which was launched in September, helps retailers link their customer accounts with social-networking accounts and email accounts using Facebook Connect and other tools. TurnTo charges retailers a percentage of the revenue from sales attributed to the system. Tea retailer Teavana Corp. is a TurnTo client. Jay Allen, Teavana’s vice president of e-commerce, says the conversion rate—a measure of how many shoppers make purchases—for people who use the application is 20% higher than the rate for others, and their average orders ... read more

TurnTo presentation at OnMedia – Part 2

February 4, 2009

Here's our second presentation from day 2 at the OnMedia conference.  This one is a straight-up product demo and company backgrounder without the "theory" from yesterday.  The TurnTo part runs from min. 36-46.  (As with yesterday's, we'll swap in the individual video once we get it from the conference.)

TurnTo presentation at OnMedia – Part 1

February 3, 2009

Here's the TurnTo presentation from the OnMedia conference today.  This talk focuses on the whole idea of "Trusted References".  The TurnTo part goes from roughly minute 1 to minute 10.  (I'm hoping the conference will provide a version of this without the side-bar.  I'll upgrade if we get one...)

Presentation from the Social Networking Conference

January 23, 2009

I just got back from the Social Networking Conference in Miami.  Here's the presentation I gave, titled "Ecommerce Meets Social Networks: A Different Approach to Driving Online Referrals".  The usual caveats about slides-without-accompanying-commentary apply. TurnTo On Trusted References For SNC 012309 View more presentations or upload your own. (tags: trusted references)