Tag Archives: Facebook Beacon

AuctionBytes podcast from the Internet Retailer Conference

June 19, 2009

I had fun during the Internet Retailer Conference this week chatting with Ina Steiner, Editor of the AuctionBytes blog.  We covered a lot of topics in a short time.  She has posted the conversation as a podcast.  Enjoy.

TurnTo presentation at OnMedia – Part 1

February 3, 2009

Here's the TurnTo presentation from the OnMedia conference today.  This talk focuses on the whole idea of "Trusted References".  The TurnTo part goes from roughly minute 1 to minute 10.  (I'm hoping the conference will provide a version of this without the side-bar.  I'll upgrade if we get one...)

Presentation from the Social Networking Conference

January 23, 2009

I just got back from the Social Networking Conference in Miami.  Here's the presentation I gave, titled "Ecommerce Meets Social Networks: A Different Approach to Driving Online Referrals".  The usual caveats about slides-without-accompanying-commentary apply. TurnTo On Trusted References For SNC 012309 View more presentations or upload your own. (tags: trusted references)

What should online merchants do with Facebook Connect?

December 2, 2008

The New York Times ran a piece today heralding the imminent arrival of Facebook Connect - significant as an indication of the huge expected impact of the feature.  My guess is that for brands and online merchants planning their social commerce strategy, the anticipation of Facebook Connect will be matched by an equal measure of head-scratching about how to make the best use of it. Its predecessor, Beacon, had significant flaws.  But for merchants, it also had a particular beauty - clarity of purpose.  It did just one thing (sending "stories" to their customers' Facebook pages so friends could see what ... read more