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Tag Archives: ecommerce
Ecommerce Award for TurnTo
Normally, we at TurnTo reserve our blog for topical posts about online commerce that will lead to spirited discussions about the state of the social web… but sometimes we win awards and can’t resist a little self-promotion. We’re honored that we were recently named an Ecommerce Junkie Award winner. The team at EcommerceJunkie.com selected TurnTo based upon Ask Owners, our best-in-class Social Q&A product. As they noted, “Many of TurnTo’s retail partners have even said that Ask Owners provides more quality user-generated content than their very own customer review systems.” They go on to say, “It has been awhile since we awarded ... read more
If social media is no good for ecommerce, is social commerce DoA?
Forrester and GSI just released a study by star analyst Sucharita Mulpuru showing social networks are not effective channels for ecommerce. The oldies - email and search marketing - perform far better. (Available free on the GSI website here. Data cited in Mashable here.) In a universe of endless, self-promotional, vendor-funded studies, this one should get more than it's share of your attention because the sponsors gain nothing (but credibility) from spreading these conclusions. In the face of this withering evidence, we think it's a good moment to review the distinction between social media marketing and social commerce. Social media marketing is ... read more
A webinar just for Yahoo! Stores: Social Q&A for eCommerce
For Yahoo! Stores Join us and leading Yahoo Store services provider FastPivot for a webinar on: Social Q&A for eCommerce Tuesday, March 29, 2011 2:00 PM - 3:00 PM EDT Register here Question-and-Answer systems are one of the hottest topics on the social web. Now learn how to use Social Q&A on your store to increase conversions, bring past customers back, improve your SEO rankings, and drive fresh traffic from social networks. The goodwill of your customer base is the #1 asset of your business. Don't leave it locked away. Adding Social Q&A to your store can release this untapped goodwill to generate more sales ... read more
Introducing the TurnTo Social Commerce Suite
It’s a big day at TurnTo: we’re introducing our Social Commerce Suite. (Yes, we know that it’s ambitious to call it a “Suite” with just 2 products – please humor us. Also, there’s more in the pipeline…) Official press release here. So what’s new? 1. We’ve done a nearly complete overhaul of our current product, now branded “Social Merchandising” and 2. We’re introducing a new product called “Social Purchase Sharing”. Social Merchandising. We’ve made improvements top to bottom. Shoppers who open the widget but don’t personalize it by checking for friends will now ... read more
March and April Conversion Lift Numbers
Here is the conversion lift data for the larger sites using TurnTo for the last couple months. We're comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site. The 2-7X lift factors we were seeing in the first couple months of the year are still evident.
For ecommerce sites, “Like” is OK, but “Bought” is much better
First: we wholeheartedly agree with the ideas underlying Facebook's big announcements today. People want to be able to interact with their friends on sites all across the web, not just within Facebook. And sites don't all want to have to become Facebook apps to support this. TurnTo has been working to enable contextual delivery of social networks on ecommerce sites since our founding in 2007. And we've proved that the benefits for both shoppers and merchants are significant. So we applaud Facebook, appreciate the validation that their heading in this direction provides, and are already hard at work incorporating their new ... read more
If your target demographic is over 35, do you need a social shopping strategy?
Last year, ecommerce sites that sell to “grown ups” sometimes told us, “We don’t need a social shopping strategy – our customers don’t use social networks.” That was last year. The landscape is changing at an incredible pace, and customer profiles in 2009 are going to look quite different. Take a look at this article about the growth rate in the over-55 Facebook population. http://www.bizreport.com/2009/02/is_facebook_going_gray.html