Tag Archives: conversion lift

Next TurnTo Webinar: Beyond Facebook “Like” and Twitter

You've implemented Facebook "Like," have a fanpage, post on Twitter, but haven't seen a real return on using Social Networks? Register now for TurnTo's 45 minute Webinar taking place on Wednesday September 22nd at 2:30PM Eastern.  We'll take a look at how you can increase conversions 2-5X above your baseline by providing your shoppers with a way for them to connect with people they know and other shoppers directly in the shopping cycle.  See why over 50 online stores have implemented TurnTo's powerful and lightweight Social Commerce Suite. Simply email bnettle@turnto.com to register and we'll send details on the upcoming webinar. We look ... read more


July conversion lift numbers

This shows the conversion rate of shoppers who interact with the TurnTo Social Merchandising widget while on one of our partner merchant sites vs the baseline conversion rate for that site.  Each letter here is one store.  We've picked the biggest stores from our network, since the data are most robust there (ie not just the ones where the data are most positive).  Full-month for July.


March and April Conversion Lift Numbers

Here is the conversion lift data for the larger sites using TurnTo for the last couple months.  We're comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site.  The 2-7X lift factors we were seeing in the first couple months of the year are still evident.


Jan and Feb conversion lift numbers

These charts compare the conversion rate of shoppers who open the TurnTo widget to that of those who don't on the largest sites in our network.