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Tag Archives: conversion
InkJetSuperStore wins award for Social Media Marketing
Congratulations to InkJetSuperStore for winning the Social Media Marketing category of Retail TouchPoints’ Customer Engagement Awards 2012! You can read Retail TouchPoint's article here and download the complete Customer Awards Report from there, but in a nutshell it was through a nomination process, the winners were selected based on, but not limited to, four specific criteria: Unique shopping/promotional offerings Customer engagement strategies Customer analysis Technology innovation Using the TurnTo technology, InkJetSuperStore has increased conversion, AOV, and loyalty. Here are some of the results from the past couple of months. Shoppers who asked questions or read Q&A from others converted at a rate 80% higher than those who didn't ... read more
July conversion lift numbers
This shows the conversion rate of shoppers who interact with the TurnTo Social Merchandising widget while on one of our partner merchant sites vs the baseline conversion rate for that site. Each letter here is one store. We've picked the biggest stores from our network, since the data are most robust there (ie not just the ones where the data are most positive). Full-month for July.
March and April Conversion Lift Numbers
Here is the conversion lift data for the larger sites using TurnTo for the last couple months. We're comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site. The 2-7X lift factors we were seeing in the first couple months of the year are still evident.
What should online merchants do with Facebook Connect?
The New York Times ran a piece today heralding the imminent arrival of Facebook Connect - significant as an indication of the huge expected impact of the feature. My guess is that for brands and online merchants planning their social commerce strategy, the anticipation of Facebook Connect will be matched by an equal measure of head-scratching about how to make the best use of it. Its predecessor, Beacon, had significant flaws. But for merchants, it also had a particular beauty - clarity of purpose. It did just one thing (sending "stories" to their customers' Facebook pages so friends could see what ... read more
4 More Partner Sites Are Live
Four new partner sites have gone live with TurnTo in the last couple weeks. All of these discovered us following our launch announcement in September, showing how quick and easy it is to go from zero to up-and-running with TurnTo. It's also exciting to see what a broad range of businesses have embraced the TurnTo approach to driving conversion through trusted references. Our new partners are: Superior Nut Company - Specialty snacks Dog IDs - Pet supplies Celebrity Seats - Event tickets Tabula Tua - Fine tableware Check them out to see TurnTo in action. And pick something up from them while you are ... read more