Tag Archives: Charlene Li

For product information, friends are the most trusted source

August 7, 2009

Most of the books I "read" these days are audio books.  Last year, that included Charlene Li and Josh Bernoff's excellent Groundswell.  (Here it is on Audible.)  As a result, I missed this extraordinary chart, and just discovered it today.  So it's not exactly breaking news.  But even if you've seen it before, it's worth a second look.

A great resource on the business value of social channels

July 21, 2009

www.engagementdb.com provides case studies on companies' use of social tools as well as a database used to analyze the effectiveness of different efforts.  The site is produced by Charlene Li of the Altimeter Group and Wet Paint.  Their new report shows a strong positive effect from social channels.  Or if you prefer the highlights, here's a write-up at OnlineMediaDaily.com.  One finding that stands out: As the number of channels increase, overall engagement increases at a faster rate. Social is one of those tools where more really is better.

Presentation from the Social Networking Conference

January 23, 2009

I just got back from the Social Networking Conference in Miami.  Here's the presentation I gave, titled "Ecommerce Meets Social Networks: A Different Approach to Driving Online Referrals".  The usual caveats about slides-without-accompanying-commentary apply. TurnTo On Trusted References For SNC 012309 View more presentations or upload your own. (tags: trusted references)

Thought leaders predict social shopping among top trends for ’09

December 15, 2008

Peter Kim asked a handful of thought leaders in the social media space to give their predictions for the top trends of '09.  Here are a couple related to social commerce: Charlene Li: Shopping Goes Social (also reprinted on her own blog) After a devastating holiday season, retailers will eagerly seek a way to improve results other than driving demand with deeper discounts. One option they will investigate will be how to insert people and social connections into the buying process, illuminating and influencing for the first time the Black Hole Of Consideration. As they lick their wounds in the first half ... read more

Strangers or friends?

October 16, 2008

The communications agency Universal McCann recently published a report called "When Did We Start Trusting Strangers?" looking at how much more influential the advice of strangers has become in purchase decisions since the rise of social media.  Brands better not ignore this call to action -- like it or not, the phenomenon is real and powerful.  And in many ways it's a good thing, putting more pressure on brands to produce superior products instead of just superior marketing. But it's not entirely a good thing.  To the degree that these anonymous interactions replace authentic, personal ones, they represent lost opportunities.  We ... read more