Kevin Ertell on building community with TurnTo

May 27, 2015 by Daryl Lang

Learn how Kevin Ertell, SVP of Digital at Sur La Table, was able to seamlessly build community with customers by leveraging product insights contributed by the customers themselves.

He spoke recently at a key industry trade show and shared Sur La Table’s secrets for using Community Q&A to answer shopper questions quickly with detailed responses — and elevating engagement between customers beyond what Ratings & Reviews alone could ever provide.