Comments for TurnTo Networks http://www.turntonetworks.com Socializing Online Commerce Tue, 26 Jul 2011 13:04:22 +0000 hourly 1 http://wordpress.org/?v=3.0.4 Comment on Is it really coming to this: social commerce = pay-for-share? by Andrew Pettit http://www.turntonetworks.com/is-it-really-coming-to-this-social-commerce-pay-for-share#comment-277 Andrew Pettit Tue, 26 Jul 2011 13:04:22 +0000 http://www.turntonetworks.com/?p=1381#comment-277 Sure Lidi. I'll send you a message with that info. Sure Lidi. I’ll send you a message with that info.

]]> Comment on Is it really coming to this: social commerce = pay-for-share? by Lidi http://www.turntonetworks.com/is-it-really-coming-to-this-social-commerce-pay-for-share#comment-276 Lidi Mon, 25 Jul 2011 23:05:02 +0000 http://www.turntonetworks.com/?p=1381#comment-276 Can I have that info as well please? Can I have that info as well please?

]]> Comment on One social network to rule them all? Not. by Geoffrey Hyatt http://www.turntonetworks.com/one-social-network-to-rule-them-all-not#comment-274 Geoffrey Hyatt Thu, 21 Jul 2011 18:36:41 +0000 http://www.turntonetworks.com/?p=1542#comment-274 I agree with George for both his reasons. #1: Facebook provides granular control for public relations reasons, but I have heard that the granularity is used by practically nobody. Most people take the default, and a few change their system settings, and just a few even have groups at all. #2: There are many other networks, and they focus on providing the appropriate experience for their users. Aside from facebook, linkedin and twitter there are many others. Dating networks and video gaming networks are two huge examples. All of these examples ask for different information, tailored to the experience they provide. The google experience will be inferior to all of these in their domain. Even the contacts we have in each are different. For G+ to succeed it needs to pick one target (facebook, most likely) and do that. Maybe they will do that, or fall into that over time. But being the generic, white-board-designed, non-visionary non-customer-focused technocrat network is not a winning strategy. I agree with George for both his reasons.
#1: Facebook provides granular control for public relations reasons, but I have heard that the granularity is used by practically nobody. Most people take the default, and a few change their system settings, and just a few even have groups at all.
#2: There are many other networks, and they focus on providing the appropriate experience for their users. Aside from facebook, linkedin and twitter there are many others. Dating networks and video gaming networks are two huge examples. All of these examples ask for different information, tailored to the experience they provide. The google experience will be inferior to all of these in their domain. Even the contacts we have in each are different.
For G+ to succeed it needs to pick one target (facebook, most likely) and do that. Maybe they will do that, or fall into that over time. But being the generic, white-board-designed, non-visionary non-customer-focused technocrat network is not a winning strategy.

]]> Comment on The Whole 9%: Social Q&A Data and the 1-9-90 Rule by Andrew Pettit http://www.turntonetworks.com/The-Whole-9percent-Social-QandA-Data-and-the-1-9-90-Rule#comment-273 Andrew Pettit Tue, 12 Jul 2011 17:16:39 +0000 http://www.turntonetworks.com/?p=1549#comment-273 I absolutely agree that 1-9-90 has a lot to do with human nature, which is why I'm surprised there haven't been more studies on it. In many ways it's similar to the 80-20 rule, only more specific. And you're right - customers have an inherent desire to engage with brands and other customers, they just need the right tools to participate. We find that Social Q&A is an extremely effective way to allow customers to connect, get all of their questions answered (as they need to be), and make their overall online shopping experience more social. I absolutely agree that 1-9-90 has a lot to do with human nature, which is why I’m surprised there haven’t been more studies on it. In many ways it’s similar to the 80-20 rule, only more specific.

And you’re right – customers have an inherent desire to engage with brands and other customers, they just need the right tools to participate. We find that Social Q&A is an extremely effective way to allow customers to connect, get all of their questions answered (as they need to be), and make their overall online shopping experience more social.

]]> Comment on The Whole 9%: Social Q&A Data and the 1-9-90 Rule by Don F Perkins (@donfperkins) http://www.turntonetworks.com/The-Whole-9percent-Social-QandA-Data-and-the-1-9-90-Rule#comment-272 Don F Perkins (@donfperkins) Tue, 12 Jul 2011 16:40:52 +0000 http://www.turntonetworks.com/?p=1549#comment-272 interesting statistic - probably having a lot to do with human nature in general. I know that in church groups and local charity events I've been involved in for example the same rule definitely applies: if you will initiate activity and give people an easy way to participate, many will, though they would never initiate activity on their own. Reaching out via contests, polls, questions... initiate a way to engage your customer base and they will definitely be more prone to interact with your brand. Don F Perkins http://mindmulch.net interesting statistic – probably having a lot to do with human nature in general. I know that in church groups and local charity events I’ve been involved in for example the same rule definitely applies: if you will initiate activity and give people an easy way to participate, many will, though they would never initiate activity on their own.

Reaching out via contests, polls, questions… initiate a way to engage your customer base and they will definitely be more prone to interact with your brand.

Don F Perkins
http://mindmulch.net

]]> Comment on One social network to rule them all? Not. by Paul Chaney http://www.turntonetworks.com/one-social-network-to-rule-them-all-not#comment-271 Paul Chaney Sun, 10 Jul 2011 21:23:43 +0000 http://www.turntonetworks.com/?p=1542#comment-271 George, I'll take you up on that bet. Actually, on second thought, who knows what will happen. Right now I'm enjoying G+ mainly because we geeks all want a place where (most) everybody knows our name. Any time a new cool tool rolls out, especially something on this scale, the adrenaline rush is worth the effort it takes to figure everything out. George, I’ll take you up on that bet. Actually, on second thought, who knows what will happen. Right now I’m enjoying G+ mainly because we geeks all want a place where (most) everybody knows our name. Any time a new cool tool rolls out, especially something on this scale, the adrenaline rush is worth the effort it takes to figure everything out.

]]> Comment on Is it really coming to this: social commerce = pay-for-share? by George Eberstadt http://www.turntonetworks.com/is-it-really-coming-to-this-social-commerce-pay-for-share#comment-176 George Eberstadt Mon, 02 May 2011 14:48:29 +0000 http://www.turntonetworks.com/?p=1381#comment-176 Hi Rosie. I'll send you a note. Hi Rosie. I’ll send you a note.

]]> Comment on Is it really coming to this: social commerce = pay-for-share? by Rosie http://www.turntonetworks.com/is-it-really-coming-to-this-social-commerce-pay-for-share#comment-158 Rosie Wed, 20 Apr 2011 00:56:21 +0000 http://www.turntonetworks.com/?p=1381#comment-158 Who are the six companies that you've identified, please share. Tnx Who are the six companies that you’ve identified, please share. Tnx

]]> Comment on Why Social Commerce is so hard by George Eberstadt http://www.turntonetworks.com/social-commerce-hard-2#comment-126 George Eberstadt Sun, 13 Feb 2011 01:19:39 +0000 http://www.turntoblog.com/?p=306#comment-126 No sooner had I written this than I saw this excellent piece on Social Commerce by James Slavet Of Greylock. http://tcrn.ch/hwF0N8. He's right on that there are attractive ecommerce businesses to be built by focusing on products, editorial, and community engagement that enable paid marketing to be (to varying degrees) replaced with social distribution. And that's great if you're starting from scratch or are a VC picking and choosing where to invest. But the vast majority of everything that gets sold online doesn't meet his standard for uniqueness or buzz-worthiness. Nor can 9X% of goods and services be wrapped in once-daily editorial delivered to prospects email inbox. But if you're a "regular merchant", there are still great tools available to help you energize your customer base, connect them to your shoppers, and reduce your costs of acquisition, sales, and retention. No sooner had I written this than I saw this excellent piece on Social Commerce by James Slavet Of Greylock. http://tcrn.ch/hwF0N8. He’s right on that there are attractive ecommerce businesses to be built by focusing on products, editorial, and community engagement that enable paid marketing to be (to varying degrees) replaced with social distribution. And that’s great if you’re starting from scratch or are a VC picking and choosing where to invest. But the vast majority of everything that gets sold online doesn’t meet his standard for uniqueness or buzz-worthiness. Nor can 9X% of goods and services be wrapped in once-daily editorial delivered to prospects email inbox. But if you’re a “regular merchant”, there are still great tools available to help you energize your customer base, connect them to your shoppers, and reduce your costs of acquisition, sales, and retention.

]]> Comment on Is Social the new Search? by affiliate network management http://www.turntonetworks.com/social-search#comment-67 affiliate network management Mon, 23 Aug 2010 10:52:10 +0000 http://www.turntoblog.com/?p=167#comment-67 Only fact is that anything you are selling must fit one of two categories, it must solve a problem or fulfill a need.!! Only fact is that anything you are selling must fit one of two categories, it must solve a problem or fulfill a need.!!

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