Customers
InkJetSuperStore wins award for Social Media Marketing
Congratulations to InkJetSuperStore for winning the Social Media Marketing category of Retail TouchPoints’ Customer Engagement Awards 2012! You can read Retail TouchPoint's article here and download the complete Customer Awards Report from there, but in a nutshell it was through a nomination process, the winners were selected based on, but not limited to, four specific criteria: Unique shopping/promotional offerings Customer engagement strategies Customer analysis Technology innovation Using the TurnTo technology, InkJetSuperStore has increased conversion, AOV, and loyalty. Here are some of the results from the past couple of months. Shoppers who asked questions or read Q&A from others converted at a rate 80% higher than those who didn't ... read more
A nice shout-out for LightingShowroom’s use of TurnTo
It's always nice to get positive feedback from someone, and it's even nicer when you don't know them yet. The team at KitchenDesigns.com recently had some nice things to say about one of our clients, LightingShowroom.com, and the on-site features that they use to improve the shopping experience. In their post, they mentioned two of the products in TurnTo's Social Commerce Suite. First, they referenced our best-in-class Social Q&A product Ask Owners: "In addition, has integrated social hooks that fascinated me. Their “ASK others” button allows a person to direct questions to past customers about the product ... read more
Adorama’s Approach Indicates a Change in Social Q&A
We're thrilled to welcome Adorama to the TurnTo Network. See the press release here. Adorama is one of the leading online photo gear specialists. Though they apparently chose to skip the IR rankings in the most recent version, they were previously ranked as high as #381. In their first full month using the TurnTo social Q&A product, Ask Owners, Adorama has seen a remarkably high engagement rate from their customer base. Questions about popular items received an average of 4.3 social answers each, with the first of those reaching the asking customer in about an hour. The answer rate on question ... read more
Video of Tuesday’s FastPivot-TurnTo webinar: Social Q&A for eCommerce
Here's the full video from our webinar on Tuesday with our partner and leading Yahoo Store design and development shop FastPivot. It's about an hour.
July conversion lift numbers
This shows the conversion rate of shoppers who interact with the TurnTo Social Merchandising widget while on one of our partner merchant sites vs the baseline conversion rate for that site. Each letter here is one store. We've picked the biggest stores from our network, since the data are most robust there (ie not just the ones where the data are most positive). Full-month for July.
March and April Conversion Lift Numbers
Here is the conversion lift data for the larger sites using TurnTo for the last couple months. We're comparing the baseline conversion rate for the site to the conversion rate for shoppers who interacted with the TurnTo system at some point in their shopping path on the site. The 2-7X lift factors we were seeing in the first couple months of the year are still evident.
Jan and Feb conversion lift numbers
These charts compare the conversion rate of shoppers who open the TurnTo widget to that of those who don't on the largest sites in our network.
First announcement of TurnTo performance data
This will sound like self-promotional hyperbole, and I'm going to say it anyway. When we started TurnTo a bit over 2 years ago, it was clear that the viability of the business hinged on delivering measurable, positive business results for the ecommerce sites we planned to have as customers. But, of course, there was no way to know for sure what the numbers would look like without building a product and finding customers to really use it. So we plunged in, built the product, brought merchant partners on board, gained experience, and put in place the systems to measure if ... read more
TurnTo welcomes 17 new partner merchants, travel sites, and non-profits
We've just released an announcement welcoming 17 additional partner merchants, travel sites, and non-profits that have recently gone live or will be shortly. These new partners include: Intrepid Travel: offering over 650 trips in over 100 countries, specializing in 'off the beaten track' adventures, organizing trips for 20 years, with over 70,000 travelers joining them each year. Jomashop: No. 209 in the Internet Retailer Top 500 Guide, has been in the wholesale and retail trade of upscale luxury brand name goods such as watches, fine writing instruments, handbags and luxury crystal since it was founded in New York in 1987. ... read more
Nonprofits, especially, can benefit from Trusted Reference Systems
We're looking forward to the Nonprofit Technology Conference (NTEN) this Sunday - Tuesday in San Francisco. If you're there, please come by and see us in Booth #42. And on that topic: here's a link to a press release Earthwatch just put out on their expanding use of TurnTo to increase volunteer recruitment though their website. We're thrilled, since Earthwatch provided the inspiration that led to TurnTo.
4 More Partner Sites Are Live
Four new partner sites have gone live with TurnTo in the last couple weeks. All of these discovered us following our launch announcement in September, showing how quick and easy it is to go from zero to up-and-running with TurnTo. It's also exciting to see what a broad range of businesses have embraced the TurnTo approach to driving conversion through trusted references. Our new partners are: Superior Nut Company - Specialty snacks Dog IDs - Pet supplies Celebrity Seats - Event tickets Tabula Tua - Fine tableware Check them out to see TurnTo in action. And pick something up from them while you are ... read more
We’ve officially launched, and we’re live with two more partner sites.
We're out at the DEMOfall conference in San Diego. Our official launch announcement went out yesterday morning, but I thought I'd wait until after our stage presentation this morning to post. You can watch it here - it's about 5 minutes long. We've had some nice press coverage already. We're also excited to announce that we are live on two more great partner sites. CompSource is an electronics site and a member of the Internet Retailer 500. You can find TurnTo at the top of their pages under the search box. And Teavana is a specialty tea merchant. They're using TurnTo ... read more
