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Do shoppers ask questions? |
0.2-0.3% of visitors ask a question on top sites. 0.1% avg. (For comparison, 2% conversion rate X 2% review rate = typical 0.04% reviews/visitor) |
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Do customers answer questions? |
7% answer rate on top sites (ie a question emailed to 60 buyers would receive 4 responses), 5% avg. |
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Are many answers negative? |
4% of answers are negative. |
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Do customers mind receiving question emails? |
0.5% opt-out rate. (Note: opt-out message is prominent in body of email and in footer.) |
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Do buyers agree to serve as references for friends and fellow shoppers? |
23% do on top sites. 15% avg. |
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Do buyers leave comments on check-out? |
8% of items purchased receive a comment on top sites. 5% avg. |
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Are many check-out comments negative? |
0.3% of check-out comments are negative. |
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Do shoppers view the content in the widgets? |
8-9% of visitors open a TurnTo widget on top sites. 3-4% avg. On top sites, widget-openers place 30-40% of orders. |
Does it help?
TurnTo Widget Conversion Rates
