Benefits
The bottom line is increased sales. But TurnTo helps different stores in different ways.
What's your sales challenge?
| Nature of What You Sell | Challenges | How TurnTo Helps |
|---|---|---|
| Big ticket / high-consideration items |
Sales cycles are long. Your customers do their research, visiting all your competitors. How do you accelerate purchase? How do you ensure the buyer chooses you? | Knowledge that friends also bought from you increases confidence, accelerates purchase, makes you the default choice. Prospects that ask friends about you build mental commitment, are far more likely to choose you. |
| Widely available items | Your customers have lots of choices and one looks as good as then next. How do you create preference and loyalty? How do you compete on something other than price? | Given no other reason to pick one store or product over another, shoppers will follow their friends. Even with a price difference, shoppers will often repeat their friends’ choices. |
| Low-priced items | The barrier to additional purchases is low. How do you encourage impulse buying and raise your AOV? | Seeing what a friend bought induces consideration and desire. |
| Perceived as risky | The customer doesn’t know your brand. Your product category is perceived to have issues with quality or forgery. You provide a “you have to experience it to get it” service. How do create trust, induce trial? | Seeing that a friend has purchased from you increases trust and overcomes reluctance to buy. Assumption that “they must have done their research”. Your willingness to make friend-references available conveys your confidence in your offering. |
| Infrequent repeat purchase, low brand engagement |
Customers forget about you in between purchases and begin each cycle at Google. How do you increase direct navigation, loyalty, and repeat purchase rates? | Creating a connection in the customer’s mind between your store and their friends improves brand recall, positive association, and the feeling of community membership. That increases loyalty and the likelihood of direct navigation. |
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Merchants say:
TurnTo makes the CompSource experience even better by enabling shoppers to leverage the knowledge in their social networks - all without ever leaving our site. By telling shoppers when their friends have purchased from us, TurnTo gives those shoppers the confidence to buy from CompSource.
Shoppers say:
I'd never heard of Dog.com before. But when I saw that 202 people in my zip code shopped there, I realized they're big. Which made me more comfortable buying there. (BTW - it's a great place to get Greenies!)