Author Archives: Cathie O'Callaghan

InkJetSuperStore wins Retail TouchPoints’ Customer Engagement award at NRF 2012

January 23, 2012

InkJetSuperStore wins the Social Media Marketing category for their work with TurnTo’s social Q&A Working with the social Q&A system from TurnTo Networks, InkJetSuperStore has achieved impressive increases in customer engagement during 2012.  Retail TouchPoints recognized them for this achievement at the NRF Big Show in New York City with their 2012 Customer Engagement Award in the Social Media Marketing category.  George Eberstadt, CEO of TurnTo, accepted the award on behalf of InkJetSuperStore as their President, Ilan Douek was unable to attend the event. InkJetSuperStore’s use of TurnTo’s social Q&A dramatically increased customer engagement, which in turn improved conversion and average order value. Questions ... read more

InkJetSuperStore wins award for Social Media Marketing

January 16, 2012

Congratulations to InkJetSuperStore for winning the Social Media Marketing category of Retail TouchPoints’ Customer Engagement Awards 2012! You can read Retail TouchPoint's article here and download the complete Customer Awards Report from there, but in a nutshell it was through a nomination process, the winners were selected based on, but not limited to, four specific criteria: Unique shopping/promotional offerings Customer engagement strategies Customer analysis Technology innovation Using the TurnTo technology, InkJetSuperStore has increased conversion, AOV, and loyalty.  Here are some of the results from the past couple of months. Shoppers who asked questions or read Q&A from others converted at a rate 80% higher than those who didn't ... read more